Showing 1 - 16 results of 16 for search '"Customer Engagement"', query time: 0.03s Refine Results
  1. 1
    Case Study on Customer Engagement in Co-Creation Process

    Case Study on Customer Engagement in Co-Creation Process by Lapinoja, Anu

    Published 2018
    Subjects:
    Theses Master thesis
  2. 2
    Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing : The role of brand’s helpfulness

    Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing : The role of brand’s helpfulness by Taiminen, Kimmo Ranaweera, Chatura

    Published 2019
    Subjects: “…customer engagement…”
    Peer reviewed
    Articles Research article
  3. 3
    Investigating the impact of rewarded customer engagement on loyalty program members, and whether it induces their engagement in brand’s Metaverse

    Investigating the impact of rewarded customer engagement on loyalty program members, and whether it induces their engagement in brand’s Metaverse by Rauf, Muniba Li, Xiaolin Karjaluoto, Heikki

    Published 2023
    Subjects:
    Conferences Conference output
  4. 4
    Adapting and Validating Scale of Customer Engagement in Online Travel Communities

    Adapting and Validating Scale of Customer Engagement in Online Travel Communities by Mkumbo, Peter J. Ukpabi, Dandison C. Karjaluoto, Heikki

    Published 2020
    Subjects: “…customer engagement…”
    Peer reviewed
    Articles Research article
  5. 5
    Customer brand engagement : affection to brand usage intent and moderating effect of brand experience

    Customer brand engagement : affection to brand usage intent and moderating effect of brand experience by Hintikka, Anni

    Published 2015
    Subjects: “…Customer engagement…”
    Theses Master thesis
  6. 6
    How to Engage Customers on TikTok?

    How to Engage Customers on TikTok? by Wahid, Risqo Karjaluoto, Heikki Taiminen, Kimmo

    Published 2022
    Subjects:
    Peer reviewed
    Conferences Conference paper
  7. 7
    Role of AI in marketing through CRM integration with specific reference to chatbots

    Role of AI in marketing through CRM integration with specific reference to chatbots by Ramaul, Laavanya

    Published 2021
    Subjects:
    Theses Master thesis
  8. 8
    Customer Engagement Through The Use of AI : A Qualitative Study on SMEs and The Use of Chatbots

    Customer Engagement Through The Use of AI : A Qualitative Study on SMEs and The Use of Chatbots by Hoikkala, Iida-Maria Ojala, Rosa

    Published 2022
    Subjects: “…customer engagement…”
    Theses Master thesis
  9. 9
    Can TikTok Sound Enhance Tourism SMEs’ Engagement?

    Can TikTok Sound Enhance Tourism SMEs’ Engagement? by Wahid, Risqo Karjaluoto, Heikki Ukpabi, Dandison Taiminen, Kimmo

    Published 2023
    Subjects:
    Peer reviewed
    Conferences Conference paper
  10. 10
    Digital content marketing in business markets : Activities, consequences, and contingencies along the customer journey

    Digital content marketing in business markets : Activities, consequences, and contingencies along the customer journey by Terho, Harri Mero, Joel Siutla, Lotta Jaakkola, Elina

    Published 2022
    Subjects:
    Peer reviewed
    Articles Research article
  11. 11
    From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement

    From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement by KHUAT, Hoàng

    Published 2023
    Subjects:
    Theses Master thesis
  12. 12
    Examining the Impact of eWOM-Triggered Customer-to-Customer Interactions on Travelers’ Repurchase and Social Media Engagement

    Examining the Impact of eWOM-Triggered Customer-to-Customer Interactions on Travelers’ Repurchase and Social Media Engagement by Izogo, Ernest Emeka Mpinganjira, Mercy Karjaluoto, Heikki Liu, Hongfei

    Published 2022
    Subjects:
    Peer reviewed
    Articles Research article
  13. 13
    The negative engagement behaviour of young millennials : triggers and responses

    The negative engagement behaviour of young millennials : triggers and responses by Hätönen, Henri Itkonen, Viivi

    Published 2020
    Subjects:
    Theses Master thesis
  14. 14
    Becoming TikTok Famous : Strategies for Global Brands to Engage Consumers in an Emerging Market

    Becoming TikTok Famous : Strategies for Global Brands to Engage Consumers in an Emerging Market by Wahid, Risqo Karjaluoto, Heikki Taiminen, Kimmo Asiati, Diah Isnaini

    Published 2023
    Subjects:
    Peer reviewed
    Articles Research article
  15. 15
    Customer Engagement Enhancement on Instagram : Strategies for Small and Medium Enterprises

    Customer Engagement Enhancement on Instagram : Strategies for Small and Medium Enterprises by Wahid, Risqo Karjaluoto, Heikki Taiminen, Kimmo

    Published 2022
    Subjects: “…customer engagement…”
    Conferences Conference output
  16. 16
    Co-creation vs. brandjacking : a case study on customer engagement on LinkedIn

    Co-creation vs. brandjacking : a case study on customer engagement on LinkedIn by Eskelinen, Kerttu Kotila, Jussi

    Published 2019
    Subjects:
    Theses Master thesis
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