Public vs private universities in Nigeria : Market dynamics perspective
Abstrakti
Due to the scarcity of literature on developing countries of Africa, there is a need for a conceptual paper on the market dynamics perspective of the Nigerian public and private universities. The price signal influences the two-tier universities’ growth. This signal has a different impact on its stakeholders. This study intends to examine the market dynamics of public and private universities in Nigeria. It aims to ascertain how price signal affects the Nigerian public and private universities market and the distinct factors that differentiate the public from private universities in the Nigerian context. The study conducted a literature review to identify the external and internal influences of public and private universities in Nigeria. The present study contributes to and broadens the knowledge of higher education in the country, explicitly highlighting the market dynamics caused by the demand and supply of higher education. Likewise, it offers practical implications for administrators, managers, and researchers with interest in higher education marketing. The study discusses its limitation and proposed future studies.
Päätekijät
Aineistotyyppi
Kirjat
Kirjan osa
Julkaistu
2020
Sarja
Aiheet
Julkaisu tutkimustietojärjestelmässä
Julkaisija
Routledge
Julkaisun pysyvä osoite
https://urn.fi/URN:NBN:fi:jyu-202009115829Käytä tätä linkitykseen
Emojulkaisun ISBN
978-0-367-34438-2
Vertaisarvioinnin tila
Vertaisarvioitu
DOI
https://doi.org/10.4324/9780429325816-4
Kieli
englanti
Julkaisussa
Routledge Studies in Marketing
Kuuluu julkaisuun
Understanding the Higher Education Market in Africa
Viite
- Olaleye, S., Ukpabi, D., & Mogaji, E. (2020). Public vs private universities in Nigeria : Market dynamics perspective. In E. Mogaji, F. Maringe, & R. Ebo Hinson (Eds.), Understanding the Higher Education Market in Africa (pp. 19-36). Routledge. Routledge Studies in Marketing, 12. https://doi.org/10.4324/9780429325816-4
Copyright© Contributors, 2020