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Pro gradu -tutkielmat
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Teknologiapohjaisen palveluinnovaation adaptio : case: Mobiilipankkipalvelut
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Authors
Suoranta, Mari
Date
2002
Discipline
Markkinointi
Marketing
Keywords
teknologiapohjainen palvelutuote
innovaatiot
diffuusio
pankkipalvelut
URI
http://urn.fi/URN:NBN:fi:jyu-2002898196
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Pro gradu -tutkielmat
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