Kansainvälisistä suurtapahtumista on muodostunut yhteiskunnallisesti merkittäviä ja viihteellisiä spektaakkeleja, joiden toteuttaminen vaatii usean eri sidosryhmän panosta. Urheilutapahtumaan paikan päälle saapuva yleisö ...
Sport sponsorship research is very important in efforts to discover how this type of marketing effort is formulated, implemented, measured and evaluated. It is important for the event organisers to acknowledge the needs ...
Social media in today’s world continues to grow its popularity. Its use is no more limited to a specific time or place making it a new element in everything that we do. This Master’s Thesis examines social media use in a ...
