Transcending Boundaries in a Globalized World : “Gandasa” from Local Folklore to Global Cinematic Narrative
Abstract
This study examines the transformation of “Gandasa” a traditional Punjabi folklore, into its global cinematic adaptation, The Legend of Maula Jatt. Utilizing Blommaert's sociolinguistic frameworks of scales and indexicality, the article examines how this local narrative is recontextualized within the global cinematic context, addressing the complexities of cultural preservation amidst globalization. The results reveal a nuanced balance between maintaining cultural authenticity and adapting to global audience expectations. Further, the findings highlight the dynamic interplay between local cultural characteristics and global cinematic influences, contributing significantly to the discourse on media's role in shaping and negotiating cultural identities in a globalized world.
Main Authors
Format
Articles
Research article
Published
2024
Series
Subjects
Publication in research information system
Publisher
Historian ja etnologian laitoksen tutkijat ry; Jyväskylän Historiallinen Yhdistys ry
The permanent address of the publication
https://urn.fi/URN:NBN:fi:jyu-202406244937Käytä tätä linkitykseen.
Review status
Peer reviewed
ISSN
1459-305X
Language
English
Published in
J@rgonia
Citation
- Salam-Salmaoui, R., Ali, R., Salam, S., & Hassan, S. (2024). Transcending Boundaries in a Globalized World : “Gandasa” from Local Folklore to Global Cinematic Narrative. J@rgonia, 22(43), 1-25. http://urn.fi/URN:NBN:fi:jyu-202406244937
License
Copyright© Rauha Salam-Salmaoui, Rukhsana Ali, Shazrah Salam & Shajee Hassan