Transitioning to the circular economy : Shifting from a technical to a cultural perspective

This chapter adopts a cultural perspective to the circular economy (CE) by exploring the role of cultural factors in the CE transitions. We consider the concept of culture to be a key factor affecting the shift to the CE. However, culture is a multidimensional concept and takes on different meanings depending on the context. In this chapter, cultural perspective refers to human interactions in a society. Based on 68 interviews, we reach three conclusions. First, a change in values in general towards the CE is necessary. Second, the change in attitude seems to be emerging slowly; therefore, raising awareness about the CE is a key priority for stakeholders who need more information to enable their culture’s movement toward the CE. Finally, cooperation and solidarity are key success factors in the shift to the CE. Our book chapter contributes to understandings of the cultural aspects of the CE by identifying the individual decision maker’s role; however, it is vital to keep in mind that these individuals are operating within a complex policy environment and that the CE transitions require the inclusion of wider groups of actors than is acknowledged in the current, rather polarised CE transition.