Young Consumers’ Boycotting Profiles in the UK and Finland : A Comparative Analysis
Tuominen, J., Rantala, E., Tolvanen, A., Luoma-aho, V., & Wilska, T.-A. (2022). Young Consumers’ Boycotting Profiles in the UK and Finland : A Comparative Analysis. Journal of International Consumer Marketing, Early online. https://doi.org/10.1080/08961530.2022.2140465
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Journal of International Consumer MarketingDate
2022Discipline
Viestinnän johtaminenPsykologiaSosiologiaDigitaalinen liiketoiminta ja talous (painoala)ResurssiviisausyhteisöBasic or discovery scholarshipCorporate CommunicationPsychologySosiologyDigital Business and Economy (focus area)School of Resource WisdomBasic or discovery scholarshipCopyright
© 2022 Taylor & Francis Group, LLC
This study uses latent profile analysis to identify boycotting subgroups within Finland and the UK and to explore their potential differences across countries. These subgroups are based on how young British and Finnish consumers assess that reference groups and their personal experiences have influenced their boycotting decisions. This study is based on comparative data obtained from the UK (n = 1,236) and Finland (n = 1,219). We identified four boycotting profiles: unlikely to be influenced, influenced by personal things, likely to be influenced, and moderately likely to be influenced. Our findings are especially relevant to consumer researchers, brands, and companies.
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RoutledgeISSN Search the Publication Forum
0896-1530Keywords
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https://converis.jyu.fi/converis/portal/detail/Publication/160127684
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Research Council of FinlandFunding program(s)
Academy Programme, AoF; Strategic research programmes, AoFAdditional information about funding
This work was supported by the [The Academy of Finland] under Grant [320370] and [The Strategic Research Council] under Grant [327237].License
Except where otherwise noted, this item's license is described as CC BY-NC-ND 4.0