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dc.contributor.authorSalam-Salmaoui, Rauha
dc.date.accessioned2022-06-07T10:23:40Z
dc.date.available2022-06-07T10:23:40Z
dc.date.issued2022
dc.identifier.isbn978-951-39-9325-2
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/81528
dc.description.abstractIn recent years, in Pakistan, Facebook has emerged as a dynamic online platform that provides its users (both men and women) with unparalleled opportunities to express themselves using variety of multimodal resources. Using Multimodal Discourse Analysis and taking insights from the theory of performativity, this study specifically aimed to examine how young middle-class Pakistani men and women mobilise visual and linguistic resources in constructing their gender identities in their Facebook posts. More importantly, the study explored in what ways young middle-class Pakistani men and women adhere to or contest the prevailing linguistic and socio-cultural norms and stereotypical gender notions in Pakistan in their Facebook posts and what specific role Facebook plays in enabling and constraining the construction of their gender identities. The results of the study indicated that in Pakistan, Facebook constitutes as a complex phenomenon. On the one hand, Facebook has become another venue where gender norms are reinforced and perpetuated. On the other hand, Facebook was found to be particularly empowering for previously marginalised groups (e.g., women assault victims, the LGBT community) as it offered them space to resist the dominant hegemonic discourses. Thus, these results are in line with previous findings that the gender differences visible in the offline world are not only reinforced but also challenged on social media platforms, as these provide users with a site on which they can simultaneously transgress the dominant gender ideologies.en
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherJyväskylän yliopisto
dc.relation.ispartofseriesJYU dissertations
dc.relation.haspart<b>Artikkeli I:</b> Salam, R. (2020). Compliance and resistance : An investigation into the construction of gender identities by Pakistani women on Facebook. <i>Asian Journal of Women's Studies, 26(4), 503-527.</i> DOI: <a href="https://doi.org/10.1080/12259276.2020.1854414"target="_blank"> 10.1080/12259276.2020.1854414</a>
dc.relation.haspart<b>Artikkeli II:</b> Salam, R. (2021). Men will be Men? : Masculinities on display in the Facebook communication practices of Pakistani men. <i>Norma : International Journal for Masculinity Studies, 16(1), 38-56.</i> DOI: <a href="https://doi.org/10.1080/18902138.2021.1875640"target="_blank"> 10.1080/18902138.2021.1875640</a>
dc.relation.haspart<b>Artikkeli III:</b> Salam, R. (2021). In a World Where You can be Anyone : An Investigation into the Gendered Social Practices of Pakistani Facebook Users. <i>Gender Issues, Online first. </i> DOI: <a href="https://doi.org/10.1007/s12147-021-09289-0"target="_blank"> 10.1007/s12147-021-09289-0</a>
dc.rightsIn Copyright
dc.titleConstructing Gender Identities Multimodally: Young, Middle-Class Pakistanis on Facebook
dc.typeDiss.
dc.identifier.urnURN:ISBN:978-951-39-9325-2
dc.relation.issn2489-9003
dc.rights.copyright© The Author & University of Jyväskylä
dc.rights.accesslevelopenAccess
dc.type.publicationdoctoralThesis
dc.format.contentfulltext
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.date.digitised


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