Public relations and social influence : Understanding the roots of a contested profession
Valentini, C. (2021). Public relations and social influence : Understanding the roots of a contested profession. In C. Valentini (Ed.), Public Relations (pp. 3-20). Mouton De Gruyter. Handbooks of Communication Science, 27. https://doi.org/10.1515/9783110554250-001
Published in
Handbooks of Communication ScienceEditors
Date
2021Discipline
Viestinnän johtaminenBasic or discovery scholarshipCorporate CommunicationBasic or discovery scholarshipCopyright
© 2021 Mouton De Gruyter
Publisher
Mouton De GruyterParent publication ISBN
978-3-11-055229-4Is part of publication
Public RelationsISSN Search the Publication Forum
2199-6288Publication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/47282743
Metadata
Show full item recordCollections
- Kauppakorkeakoulu [1160]
License
Related items
Showing items with similar title or keywords.
-
The Role of Social Media Influencers in Public Health Communication : Case COVID-19 Pandemic
Pöyry, Essi; Reinikainen, Hanna; Luoma-Aho, Vilma (Routledge, 2022)During public health crises, public organizations face a variety of strategic communication challenges, and the outbreak of the COVID-19 pandemic in 2020 is an extreme example. In Finland, the Prime Minister’s Office ... -
Conquering the Liminal Space : Strategic Social Media Influencer Communication in the Finnish Public Sector During the COVID-19 Pandemic
Reinikainen, Hanna; Laaksonen, Salla-Maaria; Pöyry, Essi; Luoma-aho, Vilma (Routledge, 2023)Public sector organisations have traditionally used mass media and their own communication channels to communicate urgent matters to citizens. However, the COVID-19 pandemic has forced these organisations to look for new ... -
Social network site communities as agents and spaces of pursuing influence in society : forms, stages and attributes of building communicative power
Sormanen, Niina (Jyväskylän yliopisto, 2018)Before the emergence and high popularity of social media, individuals or even collectives of individual citizens rarely had strong voice in public discourse. Social media, and its social network sites (SNS), have allowed ... -
Opportunities for Strategic Public Relations : Evaluation of International Research and Innovation Project Dissemination
Henrikson, Kristina; Ruoslahti, Harri; Hyttinen, Kirsi (Emerald, 2018) -
Distrust towards social media influencers : causes and contribution of user’s age, gender and social media use
Hautala, Miriam (2019)The question of whom to trust or distrust has become an increasingly important aspect in social online networks. As a user encounters much user-generated content each day, evaluating trustworthiness has become continuous. ...