Showing items with similar title or keywords.

• The Role of Social Media Influencers in Public Health Communication : Case COVID-19 Pandemic 

  Pöyry, Essi; Reinikainen, Hanna; Luoma-Aho, Vilma (Routledge, 2022)

  During public health crises, public organizations face a variety of strategic communication challenges, and the outbreak of the COVID-19 pandemic in 2020 is an extreme example. In Finland, the Prime Minister’s Office ...

• Social network site communities as agents and spaces of pursuing influence in society : forms, stages and attributes of building communicative power 

  Sormanen, Niina (Jyväskylän yliopisto, 2018)

  Before the emergence and high popularity of social media, individuals or even collectives of individual citizens rarely had strong voice in public discourse. Social media, and its social network sites (SNS), have allowed ...

• Social media in public diplomacy : survey on the social media communication of the Finnish missions abroad 

  Nurmi, Maria (2012)

  Today, social media is changing the way people communicate by giving the influence to the hands of the people. For organizations, it means that the issues of stakeholders are the focus of the communication, not the ...

• Distrust towards social media influencers : causes and contribution of user’s age, gender and social media use 

  Hautala, Miriam (2019)

  The question of whom to trust or distrust has become an increasingly important aspect in social online networks. As a user encounters much user-generated content each day, evaluating trustworthiness has become continuous. ...

• Who holds the real influence? : generation z’s perceptions on influencers and social influence 

  Kääpä, Laura (2021)

  Sosiaalisessa mediassa toimivien vaikuttajien määrä on lisääntynyt huomattavasti viime vuosina. Organisaatiot pyrkivät luomaan näiden sosiaalisen median vaikuttajien kanssa samaistuttavia sisältöjä, joiden avulla tavoitellaan ...