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dc.contributor.authorReinikainen, Hanna
dc.contributor.authorTan, Teck Ming
dc.contributor.authorLuoma-aho, Vilma
dc.contributor.authorSalo, Jari
dc.date.accessioned2021-07-05T10:08:06Z
dc.date.available2021-07-05T10:08:06Z
dc.date.issued2021
dc.identifier.citationReinikainen, H., Tan, T. M., Luoma-aho, V., & Salo, J. (2021). Making and breaking relationships on social media : the impacts of brand and influencer betrayals. <i>Technological Forecasting and Social Change</i>, <i>171</i>, Article 120990. <a href="https://doi.org/10.1016/j.techfore.2021.120990" target="_blank">https://doi.org/10.1016/j.techfore.2021.120990</a>
dc.identifier.otherCONVID_98902309
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/76996
dc.description.abstractThis study considers how the relationships between social media influencers, brands and individuals are intertwined on social media and analyses the spill-over effects of feelings of betrayal. An experimental design with two transgression scenarios (influencer vs. brand) was created, and 250 individuals were recruited to participate in the study. The results show that a perceived betrayal by a brand can negatively affect the perceived coolness of the social media influencer that has endorsed the brand, as well as the parasocial relationships that followers have with the influencer. Accordingly, a perceived betrayal by a social media influencer can negatively affect attitudes, trust and purchase intentions toward a brand that the influencer has endorsed. The current research helps in understanding brand and influencer transgressions and highlights the fact that both influencers and brands should have a sense of collaboration responsibility. It also introduces the concept of influencer coolness, understood here as a desirable success factor for social media influencers, which partly explains their desirability and influence, and a feature that can be endangered through both influencer and brand betrayals.en
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherElsevier BV
dc.relation.ispartofseriesTechnological Forecasting and Social Change
dc.rightsCC BY 4.0
dc.subject.othersocial media influencers
dc.subject.otherbrand betrayal
dc.subject.otherinfluencer betrayal
dc.subject.othertransgressions
dc.subject.otherparasocial relationships
dc.subject.otherinfluencer coolness
dc.subject.otherbrand attitude
dc.subject.otherbrand trust
dc.subject.otherpurchase intention
dc.titleMaking and breaking relationships on social media : the impacts of brand and influencer betrayals
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-202107054182
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineDigital marketing and Communicationfi
dc.contributor.oppiaineViestinnän johtaminenfi
dc.contributor.oppiaineDigitaalinen liiketoiminta ja talous (painoala)fi
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineDigital marketing and Communicationen
dc.contributor.oppiaineCorporate Communicationen
dc.contributor.oppiaineDigital Business and Economy (focus area)en
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.type.coarhttp://purl.org/coar/resource_type/c_2df8fbb1
dc.description.reviewstatuspeerReviewed
dc.relation.issn0040-1625
dc.relation.volume171
dc.type.versionpublishedVersion
dc.rights.copyright© 2021 The Authors. Published by Elsevier Inc.
dc.rights.accesslevelopenAccessfi
dc.relation.grantnumber320373
dc.subject.ysouskottavuus
dc.subject.ysomaineenhallinta
dc.subject.ysososiaalinen media
dc.subject.ysovastuu
dc.subject.ysovaikuttaminen
dc.subject.ysoostopäätökset
dc.subject.ysoverkkoyhteisöt
dc.subject.ysoyhteisvastuu
dc.subject.ysoluottamus
dc.subject.ysoimago
dc.subject.ysobrändit
dc.subject.ysovaikuttajamarkkinointi
dc.subject.ysoluotettavuus
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p9971
jyx.subject.urihttp://www.yso.fi/onto/yso/p27615
jyx.subject.urihttp://www.yso.fi/onto/yso/p20774
jyx.subject.urihttp://www.yso.fi/onto/yso/p854
jyx.subject.urihttp://www.yso.fi/onto/yso/p1657
jyx.subject.urihttp://www.yso.fi/onto/yso/p28108
jyx.subject.urihttp://www.yso.fi/onto/yso/p23472
jyx.subject.urihttp://www.yso.fi/onto/yso/p5602
jyx.subject.urihttp://www.yso.fi/onto/yso/p1725
jyx.subject.urihttp://www.yso.fi/onto/yso/p11167
jyx.subject.urihttp://www.yso.fi/onto/yso/p23851
jyx.subject.urihttp://www.yso.fi/onto/yso/p39096
jyx.subject.urihttp://www.yso.fi/onto/yso/p1629
dc.rights.urlhttps://creativecommons.org/licenses/by/4.0/
dc.relation.doi10.1016/j.techfore.2021.120990
dc.relation.funderResearch Council of Finlanden
dc.relation.funderSuomen Akatemiafi
jyx.fundingprogramAcademy Programme, AoFen
jyx.fundingprogramAkatemiaohjelma, SAfi
dc.type.okmA1


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