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dc.contributor.authorNissi, Riikka
dc.contributor.authorHirsto, Heidi
dc.date.accessioned2021-05-24T07:55:45Z
dc.date.available2021-05-24T07:55:45Z
dc.date.issued2023
dc.identifier.citationNissi, R., & Hirsto, H. (2023). Policing language in the world of new work : the commodification of workplace communication in organizational consulting. <i>Applied Linguistics Review</i>, <i>14</i>(4), 775-798. <a href="https://doi.org/10.1515/applirev-2021-0057" target="_blank">https://doi.org/10.1515/applirev-2021-0057</a>
dc.identifier.otherCONVID_87001319
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/75872
dc.description.abstractThis paper examines how the shift to knowledge and innovation economy has created new sites for the commodification of language and communication in the context of organizational consulting. The data come from a consultant-led development and training program of the management teams of a Finnish educational organization. In the study, the year-long training was videotaped (45 h) and followed ethnographically. By using rhetorical discourse analysis as a method, we examine how the consultant-led training activities present the role of language and communication in changing working life. The results show how the activities factualize the transformation of work and the centrality of language in this transformation. They conceptualize language and communication as key elements of professional competence and resources for organizational improvement. Moreover, they construct causal relations between organizational success and the ability to assess and modify one’s own communicative behavior. With its focus on language awareness and contextual variation the training differs from settings examined in previous studies where the mechanisms of commodification are based on standardization practices. In conclusion, we reflect the training programs both as indicators and vehicles for social change and discuss how they act as spaces where the new worlds of work are discursively construed.en
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherWalter de Gruyter GmbH
dc.relation.ispartofseriesApplied Linguistics Review
dc.relation.urihttp://dx.doi.org/10.1515/applirev-2021-0057
dc.rights14
dc.subject.othercommodification of language
dc.subject.otherfactualization
dc.subject.otherinnovation economy
dc.subject.othermanagement training
dc.subject.otherorganizational consulting
dc.subject.otherrhetorical discourse analysis
dc.titlePolicing language in the world of new work : the commodification of workplace communication in organizational consulting
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-202105243132
dc.contributor.laitosKieli- ja viestintätieteiden laitosfi
dc.contributor.laitosDepartment of Language and Communication Studiesen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.type.coarhttp://purl.org/coar/resource_type/c_2df8fbb1
dc.description.reviewstatuspeerReviewed
dc.format.pagerange775-798
dc.relation.issn1868-6303
dc.relation.numberinseries4
dc.relation.volume14
dc.type.versionpublishedVersion
dc.rights.copyright© Walter de Gruyter GmbH, 2021
dc.rights.accesslevelopenAccessfi
dc.subject.ysoorganisaatiot
dc.subject.ysoviestintä
dc.subject.ysotyöelämä
dc.subject.ysodiskurssintutkimus
dc.subject.ysososiaalinen muutos
dc.subject.ysoinnovaatiotoiminta
dc.subject.ysotietotalous
dc.subject.ysovuorovaikutus
dc.subject.ysokielenkäyttö
dc.subject.ysomuutosviestintä
dc.subject.ysokoulutusohjelmat
dc.subject.ysokonsultit
dc.subject.ysodiskurssianalyysi
dc.subject.ysodiskurssi
dc.format.contentfulltext
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dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.1515/applirev-2021-0057
dc.type.okmA1


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