Students’ Interpretations of a Persuasive Multimodal Video About Vaccines

Abstract
The present study investigated students’ (N = 404) interpretations of the main message and use of modes in a persuasive multimodal video on vaccines. It also examined whether students’ topic knowledge, language arts grades, and self-identified gender were associated with their interpretations. Students analyzed a YouTube video in which two entertainers demonstrated the importance of vaccinating children. Students’ interpretations of the usefulness of vaccines varied in terms of quality of reasoning, which was associated with students’ topic knowledge. Notably, many students’ interpretations of the use of modes were incomplete, or they did not even mention certain modes in their response. The results suggest that students should be explicitly taught how to interpret different modes and their uses for argumentative purposes.
Main Authors
Format
Articles Research article
Published
2021
Series
Subjects
Publication in research information system
Publisher
SAGE Publications
The permanent address of the publication
https://urn.fi/URN:NBN:fi:jyu-202105102698Use this for linking
Review status
Peer reviewed
ISSN
1086-296X
DOI
https://doi.org/10.1177/1086296x211009296
Language
English
Published in
Journal of Literacy Research
Citation
  • Kiili, C., Smith, B. E., Räikkönen, E., & Marttunen, M. (2021). Students’ Interpretations of a Persuasive Multimodal Video About Vaccines. Journal of Literacy Research, 53(2), 196-218. https://doi.org/10.1177/1086296x211009296
License
CC BY 4.0Open Access
Funder(s)
Research Council of Finland
Funding program(s)
Academy Project, AoF
Akatemiahanke, SA
Research Council of Finland
Additional information about funding
This work was supported by the Academy of Finland under Grant Number 285817.
Copyright© 2021 the Authors

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