Constructs Influencing Adoption of Data Applications in Elite Football Coaching
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2021Copyright
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Tässä opinnäytetyössä selvitetään, miten teknologian hyväksyntä muodostuu huipputason jalkapallovalmennuksessa ja mitkä tekijät vaikuttavat datasovellusten käyttöönottoon kyseisessä kontekstissa. Perinteisten teknologian hyväksymismallien, kuten TAM:in ja UTAUT:in lisäksi otetaan huomioon käyttäjäkokemuksen konsepti ja teoreettiset mallit. Tutkimuskysymyksiin vastaamiseksi tehdään systemaattinen kirjallisuuskatsaus teknologian hyväksymisestä ja käyttäjäkokemuksesta. Tuloksena on yhdistetty TAM- ja UX-malli, jossa yhdistyvät TAM ja CUE-malli. Lisäksi suoritetaan tapaustutkimus, jossa syvennytään ammattilaisjalkapalloseuran valmentajaryhmään, joka käyttää XPS Network -nimistä datasovellusta. Tapaustutkimuksella selvitetään, kuinka huipputason jalkapallovalmentajat kokevat XPS Networkin käytön ja käyttöönoton, ja lopulta empiirisen tutkimuksen tuloksia verrataan yhdistettyyn TAM- ja UX-malliin.
Tutkimuksen tulokset viittaavat siihen, että data sovelluksen käyttöönottoon huippujalkapallossa vaikuttavat tekijät ovat vuorovaikutusominaisuudet, instrumentaaliset ominaisuudet kuten koettu hyödyllisyys, ei-instrumentaaliset ominaisuudet kuten riski, ja käytön seuraukset, kuten luottamus. Lisäksi tulokset ehdottavat, että käytön omaksumista voitaisiin parantaa keskittymällä valmentajien tukemiseen heidän käyttäytymisensä muuttamisessa ja pelaajien motivoinnissa, sekä vähentämällä riskiä siitä, että data alkaa hallita valmentajien päätöksentekoa.
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This thesis explores how technology acceptance is formed in elite football coaching, and which factors influence in the adoption of data application in this context. In addition to traditional technology acceptance models such as TAM and UTAUT, User Experience (UX) concept and models are considered. To answer the research questions, a systematic literature review on the topics of technology acceptance and user experience are done, resulting a Combined TAM and UX model, which combines TAM and CUE-model. A case study, where the case is a coaching team of a professional football club using data application named XPS Network is conducted to find out how elite football coaches perceive usage and adoption of data application, and the findings form the empirical study are compared to the Combined TAM and UX model.
The results of the study suggest that factors influencing in adoption of data application in elite football are interaction characteristics, instrumental qualities such as perceived usefulness, non-instrumental characteristics such as risk, and usage outcomes such as confidence. In addition, the results propose that the adoption could be improved by focusing on supporting coaches in changing their behaviors and motivating the players to use the solution and reducing the risk of data becoming too dominant in the coaches decision making.
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