Four News Media Roles Shaping Agenda-building Processes
Badham, M. (2019). Four News Media Roles Shaping Agenda-building Processes. In F. Frandsen, W. Johansen, R. Tench, & S. Romenti (Eds.), Big Ideas in Public Relations Research and Practice (pp. 163-176). Emerald. Advances in Public Relations and Communication Management, 4. https://doi.org/10.1108/S2398-391420190000004012
Authors
Date
2019Discipline
Viestinnän johtaminenBasic or discovery scholarshipCorporate CommunicationBasic or discovery scholarshipCopyright
© 2019 Emerald Publishing Limited
This chapter identifies, defines and explores four news media roles of conduit, facilitator, mediator and political actor through which the media participate with corporate, social and political actors in agenda-building processes. The framework of the media’s four agenda-building roles sheds light on how the news media perform their various roles as well as how other actors, such as organizations and media audiences, are able to mobilize the media performing these roles. This framework helps explain how and why media roles affect the way actors are able to influence the media agenda with the intention of shaping the public agenda.
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EmeraldParent publication ISBN
978-1-83867-508-0Is part of publication
Big Ideas in Public Relations Research and PracticeISSN Search the Publication Forum
2398-3914Keywords
Publication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/52139100
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