Emotions and Technoethics

The relationship between emotions and ethics has been debated for centuries. The act of understanding emotions through the framework of ethics involves accepting that emotions are to some extent culturally dependent. By linking emotions in design to larger ethical discussions, it may be accepted that ethics and design are both technological constructions designed to shape a collective worldview. While both are cultural constructions, they are in constant dialogue with one another through social discourse and individualistic cognitive–affective appraisal processes. This chapter presents an account of technoethics that challenges ideas of ethical values embedded within technology, drawing attention to the role of human intentionality as a definitive ethical factor in human–technology relationships. The chapter problematises simplistic views of ethics and emotional technology experience to reveal the ambiguous and dynamic nature of cognitive–emotional–cultural interdependencies in technology experience.