Economic moralities in self-organised alternative economies : the Finnish cases of ridesharing and timebanking

Purpose – This paper explores economic moralities in self-organised alternative economies and argues that the diverse economies approach is particularly useful in elaborating the self-understandings of such economic communities. The analysis focuses on two types of alternative economies in Finland: ridesharing and timebanking. Design/methodology/approach – Through qualitative data, the paper looks into moments of negotiation where economic moralities of self-organised alternative economies are explicitly debated. The main research data consists of social media conversations, supplemented by a member survey for the participants of the studied timebank. The data are analysed through theory-guided qualitative content analysis. Findings – The analysis shows that the moments of negotiation within alternative economies should not be understood as simple collisions of mutually exclusive ideas, but rather as complex processes of balancing between overlapping and partly incommensurable economic moralities. While self-organised alternative economies might appear as functionally uniform at the level of their everyday operations, they still provide considerable leeway for different conceptions of the underlying normative commitments. Originality/value – To date, there is little qualitative research on how the participants of self-organised alternative economies reflect the purpose and ethics of these practices. This study contributes to the body of diverse economies research by analysing novel case studies in the Finnish context. Through empirical analysis, this paper also provides a theoretical framework of how the different economic moralities in self-organised alternative economies can be mapped.