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dc.contributor.authorOlaleye, Sunday
dc.contributor.authorUkpabi, Dandison
dc.contributor.authorMogaji, Emmanuel
dc.contributor.editorMogaji, Emmanuel
dc.contributor.editorMaringe, Felix
dc.contributor.editorEbo Hinson, Robert
dc.date.accessioned2020-09-11T05:48:45Z
dc.date.available2020-09-11T05:48:45Z
dc.date.issued2020
dc.identifier.citationOlaleye, S., Ukpabi, D., & Mogaji, E. (2020). Public vs private universities in Nigeria : Market dynamics perspective. In E. Mogaji, F. Maringe, & R. Ebo Hinson (Eds.), <i>Understanding the Higher Education Market in Africa</i> (pp. 19-36). Routledge. Routledge Studies in Marketing, 12. <a href="https://doi.org/10.4324/9780429325816-4" target="_blank">https://doi.org/10.4324/9780429325816-4</a>
dc.identifier.otherCONVID_41975765
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/71728
dc.description.abstractDue to the scarcity of literature on developing countries of Africa, there is a need for a conceptual paper on the market dynamics perspective of the Nigerian public and private universities. The price signal influences the two-tier universities’ growth. This signal has a different impact on its stakeholders. This study intends to examine the market dynamics of public and private universities in Nigeria. It aims to ascertain how price signal affects the Nigerian public and private universities market and the distinct factors that differentiate the public from private universities in the Nigerian context. The study conducted a literature review to identify the external and internal influences of public and private universities in Nigeria. The present study contributes to and broadens the knowledge of higher education in the country, explicitly highlighting the market dynamics caused by the demand and supply of higher education. Likewise, it offers practical implications for administrators, managers, and researchers with interest in higher education marketing. The study discusses its limitation and proposed future studies.en
dc.format.extent330
dc.format.mimetypeapplication/pdf
dc.languageeng
dc.language.isoeng
dc.publisherRoutledge
dc.relation.ispartofUnderstanding the Higher Education Market in Africa
dc.relation.ispartofseriesRoutledge Studies in Marketing
dc.rightsIn Copyright
dc.subject.otherNigeria
dc.subject.otherpublic university
dc.subject.otherprivate university
dc.subject.othermarket dynamics
dc.titlePublic vs private universities in Nigeria : Market dynamics perspective
dc.typebookPart
dc.identifier.urnURN:NBN:fi:jyu-202009115829
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineMarketingen
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.type.urihttp://purl.org/eprint/type/BookItem
dc.relation.isbn978-0-367-34438-2
dc.description.reviewstatuspeerReviewed
dc.format.pagerange19-36
dc.type.versionacceptedVersion
dc.rights.copyright© Contributors, 2020
dc.rights.accesslevelopenAccessfi
dc.subject.ysoyliopistot
dc.subject.ysomarkkinointi
dc.subject.ysokorkea-asteen koulutus
dc.subject.ysoyksityiset palvelut
dc.subject.ysokehittyvät markkinat
dc.subject.ysojulkiset palvelut
dc.subject.ysoliiketoimintaympäristö
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p10895
jyx.subject.urihttp://www.yso.fi/onto/yso/p5878
jyx.subject.urihttp://www.yso.fi/onto/yso/p3390
jyx.subject.urihttp://www.yso.fi/onto/yso/p7513
jyx.subject.urihttp://www.yso.fi/onto/yso/p27277
jyx.subject.urihttp://www.yso.fi/onto/yso/p1285
jyx.subject.urihttp://www.yso.fi/onto/yso/p6104
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.4324/9780429325816-4


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