The Role of Corporate Social Responsibility and Its Influences on Vietnamese Small and Medium-sized Enterprises (SMEs) in Ho Chi Minh City

Abstract

In the new era, the importance of Corporate Social Responsibility (CSR) for business organizations is a matter of primary concern and has been researched by scholars around the world. Interest in CSR in business enterprises is often neglected due to its high-cost factor and the enterprises only focused on its operations and profitability for the existence of a business. If the enterprises have a good CSR policy within their development strategy, they will attain greater success. It was deemed that the empirical study adopted a descriptive survey method, 103 data samples were selected from the SMEs for analysis. The results indicated that SME management who adopted and implemented CSR policies will realize improvements; improved branding, a higher-level of engagement from the employee, greater support for community development. Additionally, the study provides an overview of the concept of CSR in providing a sustainable development base for SMEs, this will contribute invaluable information that conceptualise CSR relevance to academic research.