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dc.contributor.authorShaikh, Aijaz A.
dc.contributor.authorAlharthi, Majed D.
dc.contributor.authorAlamoudi, Hawazen O.
dc.date.accessioned2020-02-25T13:24:25Z
dc.date.available2020-02-25T13:24:25Z
dc.date.issued2020
dc.identifier.citationShaikh, A. A., Alharthi, M. D., & Alamoudi, H. O. (2020). Examining key drivers of consumer experience with (non-financial) digital services : An exploratory study. <i>Journal of Retailing and Consumer Services</i>, <i>55</i>, Article 102073. <a href="https://doi.org/10.1016/j.jretconser.2020.102073" target="_blank">https://doi.org/10.1016/j.jretconser.2020.102073</a>
dc.identifier.otherCONVID_34673462
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/67968
dc.description.abstractRecent advancements in the field of mobile information systems have transformed the consumer lifestyle as well as have changed the digital service landscape globally. This exploratory study identifies and describe key marketing drivers of consumer experience with non-financial transactions available on mobile banking apps. Data were gathered using semi-structured in-depth interviews from 12 respondents in Finland during March and April 2019. The qualitative analysis of the interview transcripts revealed three emerging themes i.e. the mobile banking app experiences and sustained usage of mobile banking apps are largely affected by consumers’ level of knowledge (consumer awareness), usefulness, and ease of use of non-financial transactions. The study offers valuable theoretical and managerial implications; its limitations and directions for future research are also discussed.en
dc.format.mimetypeapplication/pdf
dc.languageeng
dc.language.isoeng
dc.publisherElsevier
dc.relation.ispartofseriesJournal of Retailing and Consumer Services
dc.rightsCC BY-NC-ND 4.0
dc.subject.otherconsumer awareness
dc.subject.otherconsumer experience
dc.subject.othermobile banking apps
dc.subject.otherinformational services
dc.subject.othernon-financial transactions
dc.titleExamining key drivers of consumer experience with (non-financial) digital services : An exploratory study
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-202002252196
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineDigitaalinen liiketoiminta ja talous (painoala)fi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineDigital marketing and Communicationfi
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineDigital Business and Economy (focus area)en
dc.contributor.oppiaineMarketingen
dc.contributor.oppiaineDigital marketing and Communicationen
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.type.coarhttp://purl.org/coar/resource_type/c_2df8fbb1
dc.description.reviewstatuspeerReviewed
dc.relation.issn0969-6989
dc.relation.volume55
dc.type.versionacceptedVersion
dc.rights.copyright© 2020 Elsevier Ltd.
dc.rights.accesslevelopenAccessfi
dc.subject.ysotietämys
dc.subject.ysomobiilipalvelut
dc.subject.ysoasiakaskokemus
dc.subject.ysokäytettävyys
dc.subject.ysoverkkopankit
dc.subject.ysosovellusohjelmat
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p10865
jyx.subject.urihttp://www.yso.fi/onto/yso/p22643
jyx.subject.urihttp://www.yso.fi/onto/yso/p24882
jyx.subject.urihttp://www.yso.fi/onto/yso/p3785
jyx.subject.urihttp://www.yso.fi/onto/yso/p17009
jyx.subject.urihttp://www.yso.fi/onto/yso/p8456
dc.rights.urlhttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.relation.doi10.1016/j.jretconser.2020.102073
jyx.fundinginformationNo funding information.
dc.type.okmA1


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