Digital innovations in rural micro-enterprises
Räisänen, J., & Tuovinen, T. (2020). Digital innovations in rural micro-enterprises. Journal of Rural Studies, 73, 56-67. https://doi.org/10.1016/j.jrurstud.2019.09.010
Published inJournal of Rural Studies
© 2019 Elsevier Ltd
Digitalization gives micro-enterprises and rural areas new possibilities and it can support their competitiveness. In this paper, we have presented one way of supporting the diffusion and adoption of digital innovations in rural micro-enterprises. First, we examined the challenges and digital competence of the micro-enterprises in the rural areas of Central Finland to better understand what they needed. The second step was to develop a workshop concept. Theories of innovation diffusion and adoption were used as a base for these workshops. The last step was to evaluate the developed concept, its effects and challenges. We found that the workshop concept worked well for spreading information, for encouraging a positive attitude towards digital innovations, and for planning the use of innovations. Important factors in order for this concept to work were trust, communication, and changing the roles of agents and opinion leaders.
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Additional information about fundingThis research article did not have special funding, only funding from the University of Jyväskylä. Research data was from Digital path project, but it did not fund the research or research article, only the workshops.
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