A New Concept of R&D in NEO Open Innovation : Transformation of R&D Triggered By Amazon
Abstract
Amazon was the world’s top R&D firm in 2017. Its R&D investment was double that of 2015, quintuple that of 2012, and tenfold that of 2011. It deploys a unique R&D model as conducting “routine or periodic alternations” and “significant improvement” simultaneously. Since traditionally the former is classified as non-R&D, Amazon’s rapid and notable increase has raised the question of a new R&D definition in the digital economy. By means of an empirical analysis of the Amazon’s R&D model, this paper attempted to provide a convincing answer to this question. Amazon has invested considerable resources in extremely innovative business areas, which has developed its assimilation capacity. In parallel with such forefront innovation, Amazon is endeavoring to absorb soft innovation resources from external markets and assimilate them into its business model. This then transforms “routine or periodic alternations” into “significant improvement”, leading to the company becoming the world’s top R&D firm. Such an endeavor has triggered a new concept of R&D in neo open innovation and revealed the significance of a transformation of the R&D concept in the digital economy.
Main Authors
Format
Articles
Research article
Published
2019
Series
Subjects
Publication in research information system
Publisher
AIRCC Publishing Corporation
The permanent address of the publication
https://urn.fi/URN:NBN:fi:jyu-201911074777Käytä tätä linkitykseen.
Review status
Peer reviewed
ISSN
0975-5926
DOI
https://doi.org/10.5121/ijmit.2019.11102
Language
English
Published in
International Journal of Managing Information Technology
Citation
- Tou, Y., Watanabe, C., Moriya, K., Vurpillat, V., & Neittaanmäki, P. (2019). A New Concept of R&D in NEO Open Innovation : Transformation of R&D Triggered By Amazon. International Journal of Managing Information Technology, 11(1), 17-35. https://doi.org/10.5121/ijmit.2019.11102
License
Funder(s)
Research Council of Finland
Funding program(s)
Strategisen tutkimuksen ohjelmat STN, SA
Strategic research programmes, AoF
Additional information about funding
The research leading to these results is the part of a project: Platform Value Now: Value capturing in the fast emerging platform ecosystems, supported by the Strategic Research Council at the Academy of Finland [grant number 293446].
Copyright© Authors & AIRCC Publishing Corporation, 2019