Näytä suppeat kuvailutiedot

dc.contributor.authorIlina, Aleksandra
dc.date.accessioned2019-09-17T05:36:13Z
dc.date.available2019-09-17T05:36:13Z
dc.date.issued2019
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/65525
dc.description.abstractDemand for new services and interest in health and wellbeing nowadays has forced the tourism industry to create new attributes of attraction in order to maintain customer flow at high levels. The situation with the international sanctions (including economic, diplomatic and sports sanctions) against Russia and the collapse of the Russian ruble has made it difficult to attract Russian customers to Finland as their ability to spend money on traveling has decreased significantly. Particularly the Finnish tourism industry has struggled with searching the ways to bring back the same turnovers that it had before the summer of 2014. The aim of this study is to identify the potential wellness customers of Peurunka Spa Hotel among Russian tourists. This is a quantitative research, which uses the data of 75 participants collected through a questionnaire. The data was acquired in 2014 as part of a research project of active and wellness tourism in the rehabilitation and wellness center Peurunka in Central Finland. The study compares attitudes and behaviors of Russian tourists before and after the tremendous changes on the tourism market that affected Finland and lowered the number of tourists from Russia there. The questionnaire includes four parts which each focus on certain aspects related to the case company, to Russian travelers and their expectation and experiences at the Peurunka Spa Hotel. The results of this study illustrate that among the factors that have a great impact in Russian customers is the usage of adequate promotion channels, depending on the age, gender, as well as that a destination referral from a friend or co-worker plays an important and is considered to be a reliable source of information for Russians. Additionally, the study discovered that Russian tourists tend to come back to the same facility if their previous experiences were enjoyable. The results also reveal that tourists who are concerned about their health and who are regularly physically active are more likely to be attracted by the wellness services of a holiday destination. The majority of the Peurunka’s customers belong to the category of family travelers, and therefore, the availability of family packages for all the services has a potential to increase their satisfaction. Most of the tourists from Russia belong to the middle-age category of customers, which means that the focus of services must be rather on wellness than on rehabilitation and medical diagnostics.en
dc.format.extent79
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.subject.otherPeurunka
dc.titleRussian tourists as wellness service consumers in Peurunka Spa Hotel
dc.identifier.urnURN:NBN:fi:jyu-201909174170
dc.type.ontasotPro gradu -tutkielmafi
dc.type.ontasotMaster’s thesisen
dc.contributor.tiedekuntaLiikuntatieteellinen tiedekuntafi
dc.contributor.tiedekuntaFaculty of Sport and Health Sciencesen
dc.contributor.laitosLiikunta- ja terveystieteetfi
dc.contributor.laitosSport and Health Sciencesen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.oppiaineLiikunnan yhteiskuntatieteetfi
dc.contributor.oppiaineSocial Sciences of Sporten
dc.rights.copyrightJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.rights.copyrightThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.type.publicationmasterThesis
dc.contributor.oppiainekoodi5032
dc.subject.ysomatkailu
dc.subject.ysohyvinvointimatkailu
dc.subject.ysovenäläiset
dc.subject.ysomatkailijat
dc.subject.ysotourism
dc.subject.ysowellness tourism
dc.subject.ysoRussians
dc.subject.ysotourists and travellers
dc.format.contentfulltext
dc.type.okmG2


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