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dc.contributor.authorElonen, Atte
dc.date.accessioned2019-07-09T10:22:14Z
dc.date.available2019-07-09T10:22:14Z
dc.date.issued2019fi
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/65017
dc.description.abstractBusiness model canvas is a commonly used tool among software startups. The tool aims to help companies develop business models and new strategies. Even though the model has been widely adapted among software startups a lack of scientific research regarding the topic can be found. This thesis evaluates how the business model canvas should be further devel- oped when it comes to early stage software startups. This is done with a team perspective. First, an understanding of software startups is created. Secondly, based on the literature the Team Component is presented including the con- structs of resources, networks, self-organization and way of working. After this, the scope is widened to business model canvas, and the lack of a team construct in it. The theoretical Team Component is compared to the empirical data. The prima- ry data consists of interviews conducted to startup teams and secondary data is based on external student observations. The data was collected in qualitative means and analyzed with a thematic analysis. The empirical data validates two of the constructs included in the Team Component, resources and networks. The two other constructs are not seen important in the context of early stage software startups. Based on the empirical results a further developed version of business model canvas is presented, with the team playing as a core construct. The study claims, that early stage software startups should see the team as a front thought and concentrate on acquiring as versatile resources and wide networks for their team in comparison to strategic planning at early stages. The study confirms, that resources and networks are the most determinate factors to affect an early stage startups success or failure.fi
dc.format.extent70
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.subject.otherteamsfi
dc.subject.otherlean manufacturingfi
dc.subject.otherstartup companiesfi
dc.subject.othersoftware developmentfi
dc.subject.otherearly stage software startupfi
dc.subject.otherbusiness model canvasfi
dc.titleAn empirical evaluation of business model canvas in software startups : a team perspectivefi
dc.identifier.urnURN:NBN:fi:jyu-201907093605
dc.type.ontasotPro gradu -tutkielmafi
dc.type.ontasotMaster’s thesisen
dc.contributor.tiedekuntaInformaatioteknologian tiedekuntafi
dc.contributor.tiedekuntaFaculty of Information Technologyen
dc.contributor.laitosInformaatioteknologiafi
dc.contributor.laitosInformation Technologyen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.oppiaineTietojärjestelmätiedefi
dc.contributor.oppiaineInformation Systems Scienceen
dc.rights.copyrightJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.rights.copyrightThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.rights.accesslevelopenAccessfi
dc.type.publicationmasterThesis
dc.contributor.oppiainekoodi601
dc.subject.ysotiimitfi
dc.subject.ysolean-ajattelufi
dc.subject.ysostartup-yrityksetfi
dc.subject.ysoohjelmistokehitysfi
dc.format.contentfulltext
dc.type.okmG2


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