How emotions are considered crucial on an omnichannel banking environment in gaining customer loyalty
| dc.contributor.author | Haapio, Hannele | |
| dc.contributor.editor | Shaikh, Aijaz A. | |
| dc.contributor.editor | Karjaluoto, Heikki | |
| dc.date.accessioned | 2019-06-06T09:56:04Z | |
| dc.date.available | 2020-12-22T22:35:11Z | |
| dc.date.issued | 2019 | |
| dc.identifier.citation | Haapio, H. (2019). How emotions are considered crucial on an omnichannel banking environment in gaining customer loyalty. In A. A. Shaikh, & H. Karjaluoto (Eds.), <i>Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour</i> (pp. 50-70). Routledge. Routledge Studies in Marketing. <a href="https://doi.org/10.4324/9781351174466-3" target="_blank">https://doi.org/10.4324/9781351174466-3</a> | |
| dc.identifier.other | CONVID_28896643 | |
| dc.identifier.other | TUTKAID_80512 | |
| dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/64411 | |
| dc.description.abstract | Emotions have been studied in a marketing context for years. However, the rapid change of digital channels and customers’ omnichannel behavior emphasize the need to further investigate how emotions are considered to play role in customer satisfaction and through that to customer loyalty. Purpose of this chapter is to study emotions in omnichannel environment, and their contribution to customer loyalty, especially in the context of retail banking. | fi |
| dc.format.extent | 296 | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | eng | |
| dc.publisher | Routledge | |
| dc.relation.ispartof | Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour | |
| dc.relation.ispartofseries | Routledge Studies in Marketing | |
| dc.rights | In Copyright | |
| dc.subject.other | financial services | |
| dc.title | How emotions are considered crucial on an omnichannel banking environment in gaining customer loyalty | |
| dc.type | bookPart | |
| dc.identifier.urn | URN:NBN:fi:jyu-201905292873 | |
| dc.contributor.laitos | Kauppakorkeakoulu | fi |
| dc.contributor.laitos | School of Business and Economics | en |
| dc.contributor.oppiaine | Basic or discovery scholarship | fi |
| dc.contributor.oppiaine | Markkinointi | fi |
| dc.contributor.oppiaine | Basic or discovery scholarship | en |
| dc.contributor.oppiaine | Marketing | en |
| dc.type.uri | http://purl.org/eprint/type/BookItem | |
| dc.date.updated | 2019-05-29T09:15:19Z | |
| dc.relation.isbn | 978-0-8153-8694-0 | |
| dc.description.reviewstatus | peerReviewed | |
| dc.format.pagerange | 50-70 | |
| dc.type.version | acceptedVersion | |
| dc.rights.copyright | © The Author, 2019. | |
| dc.rights.accesslevel | openAccess | fi |
| dc.subject.yso | rahoituspalvelut | |
| dc.subject.yso | pankkipalvelut | |
| dc.subject.yso | asiakassuhde | |
| dc.subject.yso | asiakastyytyväisyys | |
| dc.subject.yso | asiakasuskollisuus | |
| dc.subject.yso | tunteet | |
| dc.format.content | fulltext | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p7564 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p3010 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p4458 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p7217 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p7218 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p3485 | |
| dc.rights.url | http://rightsstatements.org/page/InC/1.0/?language=en | |
| dc.relation.doi | 10.4324/9781351174466-3 |
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