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dc.contributor.authorSanakulov, Nodir
dc.contributor.authorKarjaluoto, Heikki
dc.date.accessioned2019-05-27T11:57:47Z
dc.date.available2019-05-27T11:57:47Z
dc.date.issued2019
dc.identifier.citationSanakulov, N., & Karjaluoto, H. (2019). A Cross-Cultural Study of Smartphone Adoption in Uzbekistan and South Korea. In <i>Multigenerational Online Behavior and Media Use : Concepts, Methodologies, Tools, and Applications, 3 Volumes</i> (pp. 944-962). IGI Global. <a href="https://doi.org/10.4018/978-1-5225-7909-0.ch051" target="_blank">https://doi.org/10.4018/978-1-5225-7909-0.ch051</a>
dc.identifier.otherCONVID_28845139
dc.identifier.otherTUTKAID_80232
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/64226
dc.description.abstractSmartphone technology has changed how mobile phones are perceived and used in daily life. In 2015, global smartphone sales reached 1.4 billion units, representing an increase of 14.4 percent from 2014. Despite this popularity, penetration rates vary significantly across countries, with a global median of 43%. The main purpose of this research is to examine smartphone adoption in Uzbekistan and South Korea based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and to categorize constructs according to the Kano model. The findings indicate significant differences between South Korea and Uzbekistan in terms of technology adoption as a whole and perception of UTAUT constructs.fi
dc.format.extent1765
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherIGI Global
dc.relation.ispartofMultigenerational Online Behavior and Media Use : Concepts, Methodologies, Tools, and Applications, 3 Volumes
dc.rightsIn Copyright
dc.subject.otherUzbekistan
dc.subject.otherEtelä-Korea
dc.subject.othersmartphone adaption
dc.subject.otherSouth Korea
dc.subject.othercross-cultural study
dc.titleA Cross-Cultural Study of Smartphone Adoption in Uzbekistan and South Korea
dc.typebookPart
dc.identifier.urnURN:NBN:fi:jyu-201905272818
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.contributor.oppiaineMarketingen
dc.type.urihttp://purl.org/eprint/type/BookItem
dc.date.updated2019-05-27T09:15:15Z
dc.relation.isbn978-1-5225-7909-0
dc.description.reviewstatuspeerReviewed
dc.format.pagerange944-962
dc.type.versionpublishedVersion
dc.rights.copyright© 2018 by IGI Global.
dc.rights.accesslevelopenAccessfi
dc.subject.ysoälypuhelimet
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p23821
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.4018/978-1-5225-7909-0.ch051


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