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dc.contributor.authorShaikh, Aijaz A.
dc.contributor.authorKarjaluoto, Heikki
dc.contributor.authorHäkkinen, Juho
dc.date.accessioned2018-12-05T11:22:58Z
dc.date.available2021-10-03T21:35:08Z
dc.date.issued2018
dc.identifier.citationShaikh, A. A., Karjaluoto, H., & Häkkinen, J. (2018). Understanding moderating effects in increasing share-of-wallet and word-of-mouth : A case study of Lidl grocery retailer. <i>Journal of Retailing and Consumer Services</i>, <i>44</i>, 45-53. <a href="https://doi.org/10.1016/j.jretconser.2018.05.009" target="_blank">https://doi.org/10.1016/j.jretconser.2018.05.009</a>
dc.identifier.otherCONVID_28087838
dc.identifier.otherTUTKAID_77824
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/60501
dc.description.abstractThis study examines how five moderating variables (the length of the customer relationship, following a company in print media and on social media, remembering online advertisements, and the customer’s age) affect the relationships between perceived value and loyalty and satisfaction and loyalty in the grocery retailing sector. A series of hypotheses were developed and tested with a sample of 2,072 discount retailer customers in Finland. The results support all the direct effects hypotheses and show that perceived value and satisfaction both have a positive effect on loyalty, measured as a share of wallet and word of mouth and that the effect of perceived value tends to be stronger in the study context. Also, the five moderating variables have a positive moderating effect on the linkages between perceived value and eWOM and between satisfaction and eWOM. Theoretical and managerial implications, limitations, and future research directions are presented.fi
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherElsevier
dc.relation.ispartofseriesJournal of Retailing and Consumer Services
dc.rightsCC BY-NC-ND 4.0
dc.subject.othersuusta suuhun viestintä
dc.subject.otherperceived value
dc.subject.othersatisfaction
dc.subject.othershare of wallet
dc.subject.otherword of mouth
dc.subject.othermoderating effects
dc.titleUnderstanding moderating effects in increasing share-of-wallet and word-of-mouth : A case study of Lidl grocery retailer
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-201811274885
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.contributor.oppiaineMarketingen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.date.updated2018-11-27T07:15:19Z
dc.description.reviewstatuspeerReviewed
dc.format.pagerange45-53
dc.relation.issn0969-6989
dc.relation.numberinseries0
dc.relation.volume44
dc.type.versionacceptedVersion
dc.rights.copyright© 2018 Elsevier Ltd.
dc.rights.accesslevelopenAccessfi
dc.subject.ysoasiakaskokemus
dc.subject.ysoasiakastyytyväisyys
dc.subject.ysoasiakasuskollisuus
dc.subject.ysoarvo (ominaisuudet)
dc.subject.ysoarvostus
dc.subject.ysoarvonluonti
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p24882
jyx.subject.urihttp://www.yso.fi/onto/yso/p7217
jyx.subject.urihttp://www.yso.fi/onto/yso/p7218
jyx.subject.urihttp://www.yso.fi/onto/yso/p1007
jyx.subject.urihttp://www.yso.fi/onto/yso/p15140
jyx.subject.urihttp://www.yso.fi/onto/yso/p21123
dc.rights.urlhttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.relation.doi10.1016/j.jretconser.2018.05.009


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Except where otherwise noted, this item's license is described as CC BY-NC-ND 4.0