Influence of Social Media on Corporate Heritage Tourism Brand
Abstract
Heritage tourism is an established research canon. However, corporate heritage tourism is an emerging research stream that
integrates the heritage tourism canon and corporate brand attributes. This study, utilising a conceptual approach and
proposing a conceptual model, explicates the role of social media (marketer and consumer-generated media) in fostering a
sense of community among the corporate heritage tourism brand adherents and visit intention among members of the
community. In addition, this study incorporates social identity theory to dilate group dynamics and to foster strong feelings
and sense of identity among its community.
Main Authors
Format
Conferences
Conference paper
Published
2017
Subjects
ISBN
978-3-319-51167-2
Publication in research information system
Publisher
Springer International Publishing
The permanent address of the publication
https://urn.fi/URN:NBN:fi:jyu-201702151455Use this for linking
Parent publication ISBN
978-3-319-51167-2
Review status
Peer reviewed
DOI
https://doi.org/10.1007/978-3-319-51168-9_50
Conference
Information and Communication Technologies in Tourism
Language
English
Is part of publication
Information and Communication Technologies in Tourism 2017 : Proceedings of the International Conference in Rome, Italy, January 24-26, 2017
Citation
- Ukpabi, D., & Karjaluoto, H. (2017). Influence of Social Media on Corporate Heritage Tourism Brand. In R. Schegg, & B. Stangl (Eds.), Information and Communication Technologies in Tourism 2017 : Proceedings of the International Conference in Rome, Italy, January 24-26, 2017 (pp. 697-709). Springer International Publishing. https://doi.org/10.1007/978-3-319-51168-9_50
License
Copyright© Springer International Publishing AG 2017