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dc.contributor.authorLievonen, Matias
dc.contributor.authorLuoma-aho, Vilma
dc.contributor.authorBowden, Jana
dc.contributor.editorJohnston, Kim A.
dc.contributor.editorTaylor, Maureen
dc.date.accessioned2018-08-09T05:43:40Z
dc.date.available2018-08-09T05:43:40Z
dc.date.issued2018
dc.identifier.citationLievonen, M., Luoma-aho, V., & Bowden, J. (2018). Negative Engagement. In K. A. Johnston, & M. Taylor (Eds.), <i>The Handbook of Communication Engagement</i> (pp. 531-548). Wiley-Blackwell. <a href="https://doi.org/10.1002/9781119167600.ch36" target="_blank">https://doi.org/10.1002/9781119167600.ch36</a>
dc.identifier.otherCONVID_28099908
dc.identifier.otherTUTKAID_77898
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/59176
dc.description.abstractNegative engagement has steeply increased on the scholarly agenda along with the introduction of real time and social media, though negative experiences and emotions are as such not new phenomena. This chapter takes a future perspective and focuses on negative stakeholder engagement online in the context of organizations and brands, which increasingly face visible forms of negative stakeholder emotions or even fierce "shit storms". It begins by defining what negative stakeholder engagement refers to in the context of organizations and brands. The chapter introduces the development of negative engagement via related concepts. After introducing the concepts, the process and the outcomes of negative engagement are identified. In addition, the chapter proposes a categorization of negative engagement based on two dimensions: stakeholder activity and connectivity. It discusses the implications of negative engagement.
dc.format.extent600
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherWiley-Blackwell
dc.relation.ispartofThe Handbook of Communication Engagement
dc.rightsIn Copyright
dc.subject.othernegatiiviset asiakaskokemukset
dc.subject.otheronline social platforms
dc.subject.othernetworked communications ecosystems
dc.subject.othernegative engagement
dc.subject.otherstakeholders
dc.titleNegative Engagement
dc.typebookPart
dc.identifier.urnURN:NBN:fi:jyu-201806123139
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineViestinnän johtaminenfi
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.contributor.oppiaineCorporate Communicationen
dc.type.urihttp://purl.org/eprint/type/BookItem
dc.date.updated2018-06-12T09:15:04Z
dc.relation.isbn978-1-119-16749-5
dc.type.coarhttp://purl.org/coar/resource_type/c_3248
dc.description.reviewstatuspeerReviewed
dc.format.pagerange531-548
dc.type.versionacceptedVersion
dc.rights.copyright© John Wiley & Sons, 2018.
dc.rights.accesslevelopenAccessfi
dc.subject.ysoInternet
dc.subject.ysososiaaliset verkostot
dc.subject.ysoverkkoympäristö
dc.subject.ysoviestintä
dc.subject.ysoverkkoviestintä
dc.subject.ysosidosryhmät
dc.subject.ysotunteet
dc.subject.ysonegatiivisuus
dc.subject.ysositoutuminen (toiminta)
dc.subject.ysoasiakaskokemus
dc.format.contentfulltext
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jyx.subject.urihttp://www.yso.fi/onto/yso/p26597
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jyx.subject.urihttp://www.yso.fi/onto/yso/p24882
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.1002/9781119167600.ch36
dc.type.okmA3


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