Show simple item record

dc.contributor.authorLievonen, Matias
dc.contributor.authorLuoma-aho, Vilma
dc.contributor.authorBowden, Jana
dc.date.accessioned2018-08-09T05:43:40Z
dc.date.available2018-08-09T05:43:40Z
dc.date.issued2018fi
dc.identifier.citationLievonen, M., Luoma-aho, V., & Bowden, J. (2018). Negative Engagement. In K. A. Johnston, & M. Taylor (Eds.), <em>The Handbook of Communication Engagement</em> (pp. 531-548). Wiley-Blackwell. <a href="https://doi.org/10.1002/9781119167600.ch36">doi:10.1002/9781119167600.ch36</a>fi
dc.identifier.otherTUTKAID_77898
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/59176
dc.description.abstractNegative engagement has steeply increased on the scholarly agenda along with the introduction of real time and social media, though negative experiences and emotions are as such not new phenomena. This chapter takes a future perspective and focuses on negative stakeholder engagement online in the context of organizations and brands, which increasingly face visible forms of negative stakeholder emotions or even fierce "shit storms". It begins by defining what negative stakeholder engagement refers to in the context of organizations and brands. The chapter introduces the development of negative engagement via related concepts. After introducing the concepts, the process and the outcomes of negative engagement are identified. In addition, the chapter proposes a categorization of negative engagement based on two dimensions: stakeholder activity and connectivity. It discusses the implications of negative engagement.
dc.format.extent600
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherWiley-Blackwell
dc.relation.ispartofThe Handbook of Communication Engagement
dc.rightsIn Copyright
dc.subject.othersosiaaliset verkostotfi
dc.subject.otherverkkoympäristöfi
dc.subject.otherviestintäfi
dc.subject.otherverkkoviestintäfi
dc.subject.otherinternetfi
dc.subject.othersidosryhmätfi
dc.subject.othertunteetfi
dc.subject.othernegatiivisuusfi
dc.subject.othersitoutuminenfi
dc.subject.otheronline social platformsfi
dc.subject.othernetworked communications ecosystemsfi
dc.subject.othernegative engagementfi
dc.subject.otherstakeholdersfi
dc.titleNegative Engagementfi
dc.typebookPart
dc.identifier.urnURN:NBN:fi:jyu-201806123139
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineBasic or discovery scholarship
dc.contributor.oppiaineViestinnän johtaminen
dc.type.urihttp://purl.org/eprint/type/BookItem
dc.date.updated2018-06-12T09:15:04Z
dc.relation.isbn978-1-119-16749-5
dc.description.reviewstatuspeerReviewed
dc.format.pagerange531-548
dc.type.versionacceptedVersion
dc.rights.copyright© John Wiley & Sons, 2018.
dc.rights.accesslevelopenAccessfi
dc.format.contentfulltext
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.1002/9781119167600.ch36


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record

In Copyright
Except where otherwise noted, this item's license is described as In Copyright