Negative Engagement
Lievonen, M., Luoma-aho, V., & Bowden, J. (2018). Negative Engagement. In K. A. Johnston, & M. Taylor (Eds.), The Handbook of Communication Engagement (pp. 531-548). Wiley-Blackwell. https://doi.org/10.1002/9781119167600.ch36
Päivämäärä
2018Oppiaine
Basic or discovery scholarshipViestinnän johtaminenBasic or discovery scholarshipCorporate CommunicationPääsyrajoitukset
Tekijänoikeudet
© John Wiley & Sons, 2018.
Negative engagement has steeply increased on the scholarly agenda along with the introduction of real time and social media, though negative experiences and emotions are as such not new phenomena. This chapter takes a future perspective and focuses on negative stakeholder engagement online in the context of organizations and brands, which increasingly face visible forms of negative stakeholder emotions or even fierce "shit storms". It begins by defining what negative stakeholder engagement refers to in the context of organizations and brands. The chapter introduces the development of negative engagement via related concepts. After introducing the concepts, the process and the outcomes of negative engagement are identified. In addition, the chapter proposes a categorization of negative engagement based on two dimensions: stakeholder activity and connectivity. It discusses the implications of negative engagement.
Julkaisija
Wiley-BlackwellEmojulkaisun ISBN
978-1-119-16749-5Kuuluu julkaisuun
The Handbook of Communication EngagementAsiasanat
Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/28099908
Metadata
Näytä kaikki kuvailutiedotKokoelmat
- Kauppakorkeakoulu [1270]
Lisenssi
Samankaltainen aineisto
Näytetään aineistoja, joilla on samankaltainen nimeke tai asiasanat.
-
Social Networks, Communication and the Internet
Turunen, Arja (Ethnos ry, Suomen Kansatieteilijoöden Yhdistys, 2015) -
Negatiiviset asiakaskokemukset ja diplomatia
Lievonen, Matias (ProCom - Viestinnän ammattilaiset ry, 2018)Tässä artikkelissa kerrotaan, kuinka negatiivisten sidosryhmien edustajat verkossa eritellään toisistaan ja milloin organisaation tulisi osallistua negatiivisiin asiakaskokemuksiin liittyviin keskusteluihin ... -
Organising capacity - a collective process leading to place branding : coordination, co-operation and engagement
Vuorinen, Maarit (University of Jyväskylä, 2015) -
Social Media for Universities’ Strategic Communication : How Nigerian universities use Facebook
Olaleye, Sunday; Ukpabi, Dandison; Mogaji Emmanuel (Routledge, 2020)A university has many stakeholders with varying interests and commitments. Several studies have examined modes and methods of HEIs communication with stakeholders. To the best of our knowledge, it is not evident in the ... -
Hateholders and Brandjacking : Negative Engagement of Customers and Stakeholders
Lievonen, Matias; Luoma-aho, Vilma; Bowden, Jana (Routledge, 2023)Social and real-time media allow customers and other stakeholders to easily voice their opinions online when brands or organisations fail to meet their expectations. Such outbursts, which are often addressed through corporate ...
Ellei toisin mainittu, julkisesti saatavilla olevia JYX-metatietoja (poislukien tiivistelmät) saa vapaasti uudelleenkäyttää CC0-lisenssillä.