dc.contributor.author | Luoma-aho, Vilma | |
dc.contributor.author | Virolainen, Mia | |
dc.contributor.author | Lievonen, Matias | |
dc.contributor.author | Halff, Gregor | |
dc.contributor.editor | Laskin, Alexander V. | |
dc.date.accessioned | 2018-08-06T10:36:29Z | |
dc.date.available | 2018-08-06T10:36:29Z | |
dc.date.issued | 2018 | |
dc.identifier.citation | Luoma-aho, V., Virolainen, M., Lievonen, M., & Halff, G. (2018). Brand Hijacked : Why Campaigns and Hashtags are Taken over by Audiences. In A. V. Laskin (Ed.), <i>Social, Mobile, and Emerging Media around the World : Communication Case Studies</i> (pp. 57-68). Lexington Books. | |
dc.identifier.other | CONVID_28199316 | |
dc.identifier.other | TUTKAID_78459 | |
dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/59119 | |
dc.format.extent | 208 | |
dc.format.mimetype | application/pdf | |
dc.language.iso | eng | |
dc.publisher | Lexington Books | |
dc.relation.ispartof | Social, Mobile, and Emerging Media around the World : Communication Case Studies | |
dc.relation.uri | https://rowman.com/ISBN/9781498573504/Social-Mobile-and-Emerging-Media-around-the-World-Communication-Case-Studies | |
dc.rights | In Copyright | |
dc.subject.other | hashtagit | |
dc.subject.other | kaappaus | |
dc.subject.other | hijacking | |
dc.subject.other | audiences | |
dc.title | Brand Hijacked : Why Campaigns and Hashtags are Taken over by Audiences | |
dc.type | bookPart | |
dc.identifier.urn | URN:NBN:fi:jyu-201808013688 | |
dc.contributor.laitos | Kauppakorkeakoulu | fi |
dc.contributor.laitos | School of Business and Economics | en |
dc.contributor.oppiaine | Basic or discovery scholarship | fi |
dc.contributor.oppiaine | Viestinnän johtaminen | fi |
dc.contributor.oppiaine | Basic or discovery scholarship | en |
dc.contributor.oppiaine | Corporate Communication | en |
dc.type.uri | http://purl.org/eprint/type/BookItem | |
dc.date.updated | 2018-08-01T12:15:16Z | |
dc.relation.isbn | 978-1-4985-7350-4 | |
dc.description.reviewstatus | peerReviewed | |
dc.format.pagerange | 57-68 | |
dc.type.version | acceptedVersion | |
dc.rights.copyright | © Lexington Books, 2018 | |
dc.rights.accesslevel | openAccess | fi |
dc.subject.yso | sosiaalinen media | |
dc.subject.yso | Twitter | |
dc.subject.yso | brändit | |
dc.subject.yso | käyttäjät | |
dc.subject.yso | yleisö | |
dc.subject.yso | aihetunnisteet | |
dc.format.content | fulltext | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p20774 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p24097 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p23851 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p16550 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p4280 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p38140 | |
dc.rights.url | http://rightsstatements.org/page/InC/1.0/?language=en | |