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dc.contributor.authorSalo, Markus
dc.contributor.authorMakkonen, Markus
dc.date.accessioned2018-06-28T06:25:32Z
dc.date.available2018-06-28T06:25:32Z
dc.date.issued2018
dc.identifier.citationSalo, M., & Makkonen, M. (2018). Why Do Users Switch Mobile Applications? : Trialing Behavior as a Predecessor of Switching Behavior. <i>Communications of the Association for Information Systems</i>, <i>42</i>, Article 14. <a href="https://doi.org/10.17705/1CAIS.04214" target="_blank">https://doi.org/10.17705/1CAIS.04214</a>
dc.identifier.otherCONVID_28001188
dc.identifier.otherTUTKAID_77362
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/58755
dc.description.abstractMobile application providers face high user losses because users can easily and often switch to an alternative application. Researchers have recently started to study information technology (IT) switching. However, no studies have concentrated on the unique context of mobile applications. Mobile application switching differs from the switching behavior related to many other IT products and services because of the highlighted role of alternatives, beta versions, updates, reviews, and users’ spontaneous behavior. To address this gap, we develop a mobile-specific model by using a qualitative research approach. As a theoretical contribution, we introduce trialing behavior as a predecessor of switching behavior and present six new behavioral antecedents for them. As practical implications, we suggest ways for mobile application providers and developers to reduce user churn. Mobile application providers face high user losses because users can easily and often switch to an alternative application. Researchers have recently started to study information technology (IT) switching. However, no studies have concentrated on the unique context of mobile applications. Mobile application switching differs from the switching behavior related to many other IT products and services because of the highlighted role of alternatives, beta versions, updates, reviews, and users’ spontaneous behavior. To address this gap, we develop a mobile-specific model by using a qualitative research approach. As a theoretical contribution, we introduce trialing behavior as a predecessor of switching behavior and present six new behavioral antecedents for them. As practical implications, we suggest ways for mobile application providers and developers to reduce user churn.fi
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherAssociation for Information Systems
dc.relation.ispartofseriesCommunications of the Association for Information Systems
dc.rightsIn Copyright
dc.subject.othermobile applications
dc.subject.otherswitching behavior
dc.titleWhy Do Users Switch Mobile Applications? : Trialing Behavior as a Predecessor of Switching Behavior
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-201806053017
dc.contributor.laitosInformaatioteknologian tiedekuntafi
dc.contributor.laitosFaculty of Information Technologyen
dc.contributor.oppiaineTietojärjestelmätiedefi
dc.contributor.oppiaineInformation Systems Scienceen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.date.updated2018-06-05T12:15:12Z
dc.description.reviewstatuspeerReviewed
dc.relation.issn1529-3181
dc.relation.numberinseries0
dc.relation.volume42
dc.type.versionpublishedVersion
dc.rights.copyright© Association for Information Systems, 2018
dc.rights.accesslevelopenAccessfi
dc.format.contentfulltext
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.17705/1CAIS.04214


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