Sport city branding of a mid-sized city in Finland
Ahonen, A., Lämsä, J., Mero, A., & Karimäki, A. (2016). Sport city branding of a mid-sized city in Finland. Acta Turistica, 28 (1), 27-48. Retrieved from http://hrcak.srce.hr/161378
Published in
Acta TuristicaDate
2016Discipline
LiikuntafysiologiaCopyright
© the Authors, 2016. This is an open access article distributed under the terms of a Creative Commons License.
Global competition amongst cities has grown and branding has lately become
an important part of cities’ strategies. The aim of this paper is to study the brand stakeholders’
perceptions of the sport city brand of a mid-sized city, Jyväskylä, in Finland. The
authors conducted in-depth interviews with eleven city leaders and sport managers who had
an infl uence on the sport brand of the city of Jyväskylä. The results show that in the minds of
the respondents Jyväskylä has a strong image as a sport city. It stems from sports education,
sports events, strong sports clubs, and active citizens. The results indicate that sports, and
sporting events in particular, could be a key element in developing the brand image of the
city of Jyväskylä. The results emphasize the importance of a closer cooperation and brand
thinking amongst the stakeholders in order to develop the sport city brand of Jyväskylä. Zbog rastuće globalne konkurencije među gradovima brending je od nedavno
postao važan element gradskih strategija. Rad prikazuje kako dionici marke doživljavaju
sportsku marku Jyväskyläe, grada srednje veličine u Finskoj. Autori su proveli dubinske
intervjue s jedanaest gradskih dužnosnika i sportskih menadžera koji su utjecali na sportsku
marku grada Jyväskyläe. Prema rezultatima istraživanja, ispitanici smatraju kako Jyväskylä
ima snažan imidž grada sporta. On počiva na sportskom obrazovanju, sportskim događanjima,
jakim sportskim klubovima i aktivnom građanstvu. Rezultati pokazuju da bi sport,
a posebno sportska događanja, mogli biti ključan element u razvoju imidža marke grada
Jyväskyläe. Ističe se da je za razvoj marke grada sporta važna bliska suradnja i dobri, produktivni
odnosi među dionicima.
Publisher
Ekonomski Fakultet Sveucilista, Katedra za Trgovinu i TurizamISSN Search the Publication Forum
0353-4316Keywords
Original source
http://hrcak.srce.hr/161378Metadata
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