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dc.contributor.authorMustonen, Nora
dc.contributor.authorKarjaluoto, Heikki
dc.contributor.authorJayawardhena, Chanaka
dc.date.accessioned2016-12-02T08:27:52Z
dc.date.available2017-03-13T22:45:08Z
dc.date.issued2016
dc.identifier.citationMustonen, N., Karjaluoto, H., & Jayawardhena, C. (2016). Customer Environmental Values and Their Contribution to Loyalty in Industrial Markets. <i>Business Strategy and the Environment</i>, <i>25</i>(7), 512-528. <a href="https://doi.org/10.1002/bse.1882" target="_blank">https://doi.org/10.1002/bse.1882</a>
dc.identifier.otherCONVID_24626896
dc.identifier.otherTUTKAID_65680
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/52147
dc.description.abstractConcern over the effect of industries on the natural environment is growing on a multitude of levels. This study examines the effects of how perceptions of (a) environmental values, (b) green image and (c) perceived value of industrial customers influence their loyalty towards suppliers in existing relationships, and how the length of B2B relationships may moderate these linkages. A conceptual framework is developed and data are collected from a global sample (N =121) of B2B customers. We find that both green image and perceived value have a direct positive link with customer loyalty and that environmental values are positively linked to the green image of the supplier. Moreover, the effect of green image on loyalty is mediated by perceived value, with environmental values only indirectly linked with perceived value of the supplier. As the length of relationship increases, on one hand the positive relationship between green image and customer loyalty is strengthened, while on the other the positive relationship between environmental value and green image is weakened. Regardless of how environmentally aware the customer is, green image is a strong predictor of both perceived value and loyalty. Copyright © 2015 John Wiley & Sons, Ltd and ERP Environment.
dc.language.isoeng
dc.publisherJohn Wiley & Sons Ltd.; ERP Environment
dc.relation.ispartofseriesBusiness Strategy and the Environment
dc.subject.othergreen image
dc.subject.otherperceived value
dc.subject.otherrelationship length
dc.subject.otherB2B relationships
dc.titleCustomer Environmental Values and Their Contribution to Loyalty in Industrial Markets
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-201612014870
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.contributor.oppiaineMarketingen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.date.updated2016-12-01T10:15:37Z
dc.type.coarjournal article
dc.description.reviewstatuspeerReviewed
dc.format.pagerange512-528
dc.relation.issn0964-4733
dc.relation.numberinseries7
dc.relation.volume25
dc.type.versionacceptedVersion
dc.rights.copyright© 2015 John Wiley & Sons, Ltd and ERP Environment. This is a final draft version of an article whose final and definitive form has been published by Wiley. Published in this repository with the kind permission of the publisher.
dc.rights.accesslevelopenAccessfi
dc.subject.ysoympäristöarvot
dc.subject.ysolojaalius
jyx.subject.urihttp://www.yso.fi/onto/yso/p11281
jyx.subject.urihttp://www.yso.fi/onto/yso/p9969
dc.relation.doi10.1002/bse.1882


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