Perspectives on Digital Content Markets: A Literature Review of Trends in Technologies, Business and Consumer Behaviour
Halttunen, V., Makkonen, M., Frank, L., & Tyrväinen, P. (2010). Perspectives on Digital Content Markets: A Literature Review of Trends in Technologies, Business and Consumer Behaviour. Communications of the IBIMA, 2010. https://doi.org/10.5171/2010.498727
Published inCommunications of the IBIMA
© 2010 Veikko Halttunen, Markus Makkonen, Lauri Frank and Pasi Tyrväinen. This is an open access article distributed under the Creative Commons Attribution License unported 3.0.
In this paper, we focus on digital content markets (DCMs), which have typically been seen as an offspring of technological and business innovations. However, recent trends indicate that these two perspectives are not enough when attempting to understand how DCMs actually work. Technology is obviously a prerequisite for business innovations, which in turn provide new possibilities for consumers. Nevertheless, consumer behaviour is not only a result of technological and business innovations, but by itself a crucial factor of DCMs. In this paper, we attempt to clarify the general view of DCMs by carrying out a literature study that is based on the above mentioned three perspectives: technology, business and consumer behaviour. As a result of our study, we present critical issues for both doing further research and improving the ways of trading and distributing digital content. Especially, we highlight the crucial role of societal transformations for the development of DCMs.
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Except where otherwise noted, this item's license is described as © 2010 Veikko Halttunen, Markus Makkonen, Lauri Frank and Pasi Tyrväinen. This is an open access article distributed under the Creative Commons Attribution License unported 3.0.
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