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dc.contributor.authorPecoraro, Maria
dc.contributor.authorUusitalo, Outi
dc.date.accessioned2016-03-17T05:30:28Z
dc.date.available2016-10-16T21:45:05Z
dc.date.issued2014
dc.identifier.citationPecoraro, M., & Uusitalo, O. (2014). Exploring the everyday retail experience: The discourses of style and design. <em>Journal of Consumer Behaviour</em>, 13 (6), 429-441. <a href="http://dx.doi.org/10.1002/cb.1492">doi:10.1002/cb.1492</a>
dc.identifier.otherTUTKAID_63651
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/49087
dc.description.abstractIn contrast to earlier studies focusing on spectacular retail store environments, this study concentrates on examining ordinary retail stores and everyday retail experiences. The article explores how different sorts of retail environments influence consumers' experience and behaviour. The research uses a comparative case study and employs the theoretical framework of geosemiotics. Investigating three different stores from the perspective of architectural style reveals that cultural meanings are firmly attached to interior style design, and these can be traced in customers' retail experiences. Our findings suggest, firstly, that stores' focusing solely on functional aspects such as the efficient use of space, standardization and self-service rather than also considering aesthetic issues leads to rather neutral and uninteresting retail experiences. Secondly, they show that the retail store environment affects the social relationships that consumers establish in commercial locations. Thirdly, the study indicates that customers' overall retail experience is linked to their perceptions of the store's social and environmental responsibility and moral values. On the whole, this research advances our theoretical understanding of everyday consumption experiences.
dc.language.isoeng
dc.publisherJohn Wiley & Sons
dc.relation.ispartofseriesJournal of Consumer Behaviour
dc.subject.otherkulutustutkimus
dc.subject.othermarkkinointi
dc.subject.otherconsumer culture research
dc.subject.othermarketing
dc.titleExploring the everyday retail experience: The discourses of style and design
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-201603161863
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineBasic or discovery scholarship
dc.contributor.oppiaineMarkkinointi
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.date.updated2016-03-16T13:15:17Z
dc.type.coarjournal article
dc.description.reviewstatuspeerReviewed
dc.format.pagerange429-441
dc.relation.issn1472-0817
dc.relation.volume13
dc.type.versionacceptedVersion
dc.rights.copyright© 2014 John Wiley & Sons, Ltd. This is a final draft version of an article whose final and definitive form has been published by Wiley. Published in this repository with the kind permission of the publisher.
dc.rights.accesslevelopenAccessfi
dc.relation.doi10.1002/cb.1492


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