Exploring the everyday retail experience: The discourses of style and design
Pecoraro, M., & Uusitalo, O. (2014). Exploring the everyday retail experience: The discourses of style and design. Journal of Consumer Behaviour, 13(6), 429–441. https://doi.org/10.1002/cb.1492
Published in
Journal of Consumer BehaviourDate
2014Copyright
© 2014 John Wiley & Sons, Ltd. This is a final draft version of an article whose final and definitive form has been published by Wiley. Published in this repository with the kind permission of the publisher.
In contrast to earlier studies focusing on spectacular retail store environments, this study concentrates on examining ordinary retail stores and everyday retail experiences. The article explores how different sorts of retail environments influence consumers' experience and behaviour. The research uses a comparative case study and employs the theoretical framework of geosemiotics. Investigating three different stores from the perspective of architectural style reveals that cultural meanings are firmly attached to interior style design, and these can be traced in customers' retail experiences. Our findings suggest, firstly, that stores' focusing solely on functional aspects such as the efficient use of space, standardization and self-service rather than also considering aesthetic issues leads to rather neutral and uninteresting retail experiences. Secondly, they show that the retail store environment affects the social relationships that consumers establish in commercial locations. Thirdly, the study indicates that customers' overall retail experience is linked to their perceptions of the store's social and environmental responsibility and moral values. On the whole, this research advances our theoretical understanding of everyday consumption experiences.
...


Publisher
John Wiley & SonsISSN Search the Publication Forum
1472-0817Publication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/23978106
Metadata
Show full item recordCollections
- Kauppakorkeakoulu [907]
Related items
Showing items with similar title or keywords.
-
Stakeholder Strategy and Design Alignment Framework for Design Science Research : A Study in the Context of VR-Aided Marketing and Sales
Holopainen, Jani; Mattila, Osmo; Pöyry, Essi; Parvinen, Petri; Tuunanen, Tuure (University of Hawai'i at Manoa, 2020)This study introduces a framework to align various perceptions and objectives that different stakeholders have at the beginning of a Design Science Research (DSR) process and consolidate them into stakeholders’ strategies ... -
Exploring Engagement with Music in Everyday Life using Experience Sampling Methodology
Greasley, Alinka; Lamont, Alexandra (2009)The types, functions, sources and effects of musicians’ bodily movements have been studied in soloists’ live and recorded performances, to a lesser extent in their practice sessions and rehearsals, and in ensemble musicians’ ... -
Consumers' attitudes toward mobile advertising : a rhetorical approach
Andersson, Sanna (2015)Mobile advertising adoption has not been as rapid as it could have been, even though the techniques for its full exploitation have existed for years. Understanding consumers’ attitudes toward the phenomenon is crucial in ... -
Teacher-researchers Exploring Design-based Research to Develop Learning Designs in Higher Education Language Teaching
Bergroth-Koskinen, Ulla-Maija; Seppälä, Riina (Centre for Applied Language Studies at the University of Jyväskylä, 2012)Due to constant changes and developments of the 21st century societies and working life, the environments in which learning takes place have changed. Novel ways to research learning in those environments and to explore how ... -
Hulluus kulttuurisena kysymyksenä
Jäntti, Saara; Heimonen, Kirsi; Kuuva, Sari; Mäkilä, Annastiina (Jyväskylän yliopisto, 2019)