Communication Health Check : Measuring Corporate Communication Performance
Vos, M. (2015). Communication Health Check : Measuring Corporate Communication Performance. Journal of Business Studies Quarterly, 7 (1), 63-70. Retrieved from http://jbsq.org/wp-content/uploads/2015/09/September_2015_6.pdf
Published inJournal of Business Studies Quarterly
© 2015 Journal of Business Studies Quarterly. This is a Final Draft version of an article whose final and definitive form has been published by Journal of Business Studies Quarterly.
A Communication Health Check, based on an existing tool for measuring communication quality, was customized for Finnish companies and supporting software was developed to create an online tool. A pilot measurement procedure was performed in a medium-sized company based in the country’s capital, Helsinki. The aim was to see if the tool would be useful in the Finnish context, and whether a benchmarking function or further customization would be preferred. The tool was considered easy to use by the respondents and its main function was considered to be enabling organizational learning.
PublisherBelal A.Kaifi, Ed. & Pub.
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