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Communication Health Check : Measuring Corporate Communication Performance

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Vos, M. (2015). Communication Health Check : Measuring Corporate Communication Performance. Journal of Business Studies Quarterly, 7(1), 63-70. http://jbsq.org/wp-content/uploads/2015/09/September_2015_6.pdf
Published in
Journal of Business Studies Quarterly
Authors
Vos, Marita
Date
2015
Discipline
Humanistinen koulutusalaYhteisöviestintä
Copyright
© 2015 Journal of Business Studies Quarterly. This is a Final Draft version of an article whose final and definitive form has been published by Journal of Business Studies Quarterly.

 
A Communication Health Check, based on an existing tool for measuring communication quality, was customized for Finnish companies and supporting software was developed to create an online tool. A pilot measurement procedure was performed in a medium-sized company based in the country’s capital, Helsinki. The aim was to see if the tool would be useful in the Finnish context, and whether a benchmarking function or further customization would be preferred. The tool was considered easy to use by the respondents and its main function was considered to be enabling organizational learning.
Publisher
Belal A.Kaifi, Ed. & Pub.
ISSN Search the Publication Forum
2152-1034
Keywords
corporate management audit performance indicators scorecard laadunhallinta

Original source
http://jbsq.org/wp-content/uploads/2015/09/September_2015_6.pdf

URI

http://urn.fi/URN:NBN:fi:jyu-201509152874

Publication in research information system

https://converis.jyu.fi/converis/portal/detail/Publication/24875305

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