What is meant by hybridity? An investigation of hybridity and related terms in genre studies
Mäntynen, A., & Shore, S. (2014). What is meant by hybridity? An investigation of hybridity and related terms in genre studies. Text and talk, 34 (6), 737-758. doi:10.1515/text-2014-0022
Julkaistu sarjassaText and talk
© De Gruyter. This is a final draft version of an article whose final and definitive form has been published by De Gruyter.
This article is an investigation and a discussion of hybridity and related terms as used in linguistic studies of genre. The theoretical points that are made are illustrated with data from empirical research done by others and with the authors’ own data. The focus is on written texts but hybridity in spoken interaction is also discussed. The article defines the notion of genre and discusses (proto)typicality in relation to genre and hybridity. Recontextualization is also discussed. This is followed by a discussion of terms that have been used to talk about the processes of hybridity, firstly, as used in research that has mainly been done on spoken interaction. The focus then turns to terms that have mainly been used in research on written texts: sequential intertextuality, genre embedding, genre appropriation, genre blending, as well as terms referring to pervasive trends such as commodification. Terms that take a product-like perspective on hybridity are then discussed. First there is a discussion of terms, such as “macrogenre,” which are used to describe the products of hybridization. This is followed by a discussion of genre chains and superordinate categories, such as “genre colonies,” grouped together because of the hybridizing forces that permeate them. ...