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dc.contributor.advisorPesonen, Hanna-Leena
dc.contributor.authorIsola, Tarja
dc.date.accessioned2014-11-17T13:47:33Z
dc.date.available2014-11-17T13:47:33Z
dc.date.issued2014
dc.identifier.otheroai:jykdok.linneanet.fi:1451614
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/44678
dc.description.abstractThe aim of this study was to find the products that use less environmental resources than previous products of Metso Paper Inc., Jyväskylä, and how the found characters could have been used in the company’s environmental marketing, i.e. product marketing. Metso Paper Inc., Jyväskylä manufactures paper machines products, and this study was made in 2007. The products were compared with older products of the company; the products that are older solutions or models of the products at the time of the study. The information was gathered by open interviews. At the time of the study the concept of environmental marketing did not exist in Metso Paper, Jyväskylä. The result of this study was that there are no such products that are more environmentally friendly compared to previous products. Therefore there were no characters that could be used in argumentation of product marketing of paper machine products.en
dc.format.extent1 verkkoaineisto (36 sivua)
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.rightsJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.rightsThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.subject.otherMetso Paper
dc.subject.otherympäristömarkkinointi
dc.titleEnvironmental arguments : product marketing of paper machine
dc.title.alternativeProduct marketing of paper machine
dc.identifier.urnURN:NBN:fi:jyu-201411173276
dc.type.ontasotPro gradu -tutkielmafi
dc.type.ontasotMaster’s thesisen
dc.contributor.tiedekuntaKauppakorkeakoulufi
dc.contributor.tiedekuntaSchool of Business and Economicsen
dc.contributor.laitosTaloustieteetfi
dc.contributor.laitosBusiness and Economicsen
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.oppiaineYritysten ympäristöjohtaminenfi
dc.contributor.oppiaineCorporate Environmental Managementen
dc.date.updated2014-11-17T13:47:33Z
dc.type.publicationmasterThesis
dc.contributor.oppiainekoodi20425
dc.subject.ysomarkkinointi
dc.subject.ysopaperikoneet
dc.subject.ysometsäteollisuus
dc.subject.ysoympäristökysymykset
dc.subject.ysoJyväskylä
dc.format.contentfulltext
dc.type.okmG2


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