Creating entrepreneurial opportunities : interpretative research about role of POP Advertising Displays in customer purchase decision making

Jesensky, Daniel

dc.contributor.author	Jesensky, Daniel
dc.date.accessioned	2013-07-22T12:30:59Z
dc.date.available	2013-07-22T12:30:59Z
dc.date.issued	2013
dc.identifier.isbn	978-951-39-5299-0
dc.identifier.other	oai:jykdok.linneanet.fi:1272922
dc.identifier.uri	https://jyx.jyu.fi/handle/123456789/41903
dc.format.extent	1 Verkkoaineisto (411, [22] sivua)
dc.language.iso	eng
dc.publisher	University of Jyväskylä
dc.relation.ispartofseries	Jyväskylä studies in business and economics
dc.subject.other	entrepreneurial opportunity
dc.subject.other	POP advertising
dc.subject.other	POP advertising display
dc.subject.other	point of purchase
dc.subject.other	customer
dc.subject.other	purchase decision making
dc.subject.other	social constructionism
dc.subject.other	grounded theory
dc.subject.other	paradigm Model
dc.title	Creating entrepreneurial opportunities : interpretative research about role of POP Advertising Displays in customer purchase decision making
dc.type	Diss.
dc.identifier.urn	URN:ISBN:978-951-39-5299-0
dc.type.dcmitype	Text	en
dc.type.ontasot	Väitöskirja	fi
dc.type.ontasot	Doctoral dissertation	en
dc.contributor.tiedekunta	Jyväskylän yliopiston kauppakorkeakoulu	fi
dc.contributor.tiedekunta	Jyväskylä University School of Business and Economics	en
dc.contributor.yliopisto	University of Jyväskylä	en
dc.contributor.yliopisto	Jyväskylän yliopisto	fi
dc.contributor.oppiaine	Yrittäjyys	fi
dc.relation.issn	1457-1986
dc.relation.numberinseries	128
dc.rights.accesslevel	openAccess	fi
dc.subject.yso	yrittäjät
dc.subject.yso	kuluttajat
dc.subject.yso	ostokäyttäytyminen
dc.subject.yso	ostaminen
dc.subject.yso	mainonta
dc.subject.yso	shoppailu
dc.subject.yso	tuotesijoittelu
dc.subject.yso	Tsekki

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Creating entrepreneurial opportunities : interpretative research about role of POP Advertising Displays in customer purchase decision making

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