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dc.contributor.authorRuusuvirta, Leena
dc.date.accessioned2012-05-31T09:42:02Z
dc.date.available2012-05-31T09:42:02Z
dc.date.issued2012
dc.identifier.otheroai:jykdok.linneanet.fi:1217724
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/37935
dc.description.abstractThis Master’s thesis considers corporate responsibility of co-op company Keskimaa and especially, how customer owners of Keskimaa understand two similar definitions: corporate responsibility and sustainable development. Literature part describes characteristics of corporate responsibility, ethical and moral basis and values. The value basis of co-op Keskimaa is briefly introduced and three bottom lines of corporate responsibility are discussed. The theoretical framework of the study is consisted of stakeholder theory and especial role of customer-owners is evaluated. Empirical part of the study contains 84 interviews of customer owners of Keskimaa done during the winter 2012 mainly in co-op Keskimaa’s supermarkets. Interviews were based on structured questions. This study combines quantitative and qualitative research and as a result, it seems that corporate responsibility is more common term among customer owners than sustainable development. To improve corporate responsibility of co-op Keskimaa customer-owners emphasized that Keskimaa should pay attention to social responsibility of the business and increase collaboration with local producers and suppliers.
dc.format.extent77 sivua
dc.format.mimetypeapplication/pdf
dc.language.isofin
dc.rightsThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.rightsJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.subject.otherOsuuskauppa Keskimaa
dc.titleOsuuskauppa Keskimaan asiakasomistajien käsityksiä vastuullisesta liiketoiminnasta
dc.identifier.urnURN:NBN:fi:jyu-201205311771
dc.type.dcmitypeTexten
dc.type.ontasotPro gradu -tutkielmafi
dc.type.ontasotMaster’s thesisen
dc.contributor.tiedekuntaKauppakorkeakoulufi
dc.contributor.tiedekuntaSchool of Business and Economicsen
dc.contributor.laitosTaloustieteetfi
dc.contributor.laitosBusiness and Economicsen
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.oppiaineYritysten ympäristöjohtaminenfi
dc.contributor.oppiaineCorporate Environmental Managementen
dc.date.updated2012-05-31T09:42:02Z
dc.rights.accesslevelopenAccessfi
dc.type.publicationmasterThesis
dc.contributor.oppiainekoodi20425
dc.subject.ysoliiketoiminta
dc.subject.ysovastuullisuus
dc.subject.ysokestävä kehitys
dc.subject.ysosidosryhmäteoria
dc.subject.ysosidosryhmät
dc.subject.ysoasiakasomistajuus
dc.subject.ysoosuusliikkeet
dc.format.contentfulltext
dc.type.okmG2


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