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dc.contributor.authorTirkkonen, Päivi
dc.contributor.authorLuoma-aho, Vilma
dc.date.accessioned2012-04-02T10:14:05Z
dc.date.available2012-04-02T10:14:05Z
dc.date.issued2011
dc.identifier.citationTirkkonen, P., & Luoma-aho, V. (2011). Online authority communication during an epidemic: A Finnish example. Public Relations Review, 37 (2), 172-174 . doi:10.1016/j.pubrev.2011.01.004
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/37661
dc.description.abstractSocial media is creating new challenges for authority communications during crises, such as a pandemic. This study examined Finnish citizens’ opinions about authorities as crisis managers during the swine flu epidemic of 2009-2010 and examined the success of authority intervention to online discussion forums. Through a content analysis carried out at the discussion forums, the study showed that though authorities are highly trusted in general in Finland, this trust is not extended to the online environment. Online, civilians did not trust authorities and the protective actions taken. Moreover, the authorities’ intervention to the discussion forums aimed at correcting false information and shaping opinions seemed to fail, as the intervention was carried out too late and with too little resources. The paper calls for more proactive authority communication that would establish a dialogue with citizens before a crisis to ensure credibility during difficult times.fi
dc.language.isoeng
dc.publisherElsevier
dc.relation.ispartofseriesPublic Relations Review
dc.subject.otherauthority communicationsen
dc.subject.othercrisisen
dc.subject.otheronline discussion forumsen
dc.subject.othersocial mediaen
dc.subject.otherviranomaisviestintäfi
dc.subject.otherkriisitfi
dc.subject.otherkeskustelupalstatfi
dc.subject.othersosiaalinen mediafi
dc.titleOnline authority communication during an epidemic : A Finnish example
dc.typeArticle
dc.identifier.urnURN:NBN:fi:jyu-201204021502
dc.contributor.laitosViestintätieteiden laitosfi
dc.contributor.laitosDepartment of Communicationen
dc.type.urihttp://purl.org/eprint/type/SubmittedJournalArticle
dc.type.coarjournal article
dc.description.reviewstatuspeerReviewed
dc.relation.issn0363-8111
dc.type.versionacceptedVersion
dc.rights.copyrightCopyright © 2011 Elsevier Inc. This is a final draft version of an article whose final and definitive form has been published in the journal 'Public Relations Review' by Elsevier.
dc.rights.accesslevelopenAccessfi
dc.relation.doidoi:10.1016/j.pubrev.2011.01.004


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