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dc.contributor.authorModesto Veludo-de-Oliveira, Tânia
dc.date.accessioned2010-10-04T08:54:09Z
dc.date.available2010-10-04T08:54:09Z
dc.date.issued2006
dc.identifier.citationModesto Veludo-de-Oliveira, T. (2006). Society Versus Business Organization: The Strategic Role of Marketing EJBO - Electronic Journal of Business Ethics and Organization Studies, Vol. 11  (1). Retrieved from http://ejbo.jyu.fi
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/25374
dc.description.abstractThis paper is intended to discuss the role of business organization within society, contributing to the theoretical and managerial understanding of this matter. Concepts of strategic marketing and societal marketing are presented and comparatively analysed. In addition, corporate positioning based on social responsibility is examined. The author believes that managers should accept the challenge of balancing the interests of society with those of organizations, trying to reach the best relationship between them.en
dc.language.isoeng
dc.publisherBusiness and Organization Ethics Network (BON)
dc.relation.ispartofseriesEJBO - Electronic Journal of Business Ethics and Organization Studies
dc.relation.urihttp://ejbo.jyu.fi
dc.subject.othersocietyen
dc.subject.otherbusiness organizationen
dc.subject.othersocietal marketingen
dc.subject.otherstrategic marketingen
dc.subject.otherrolesen
dc.titleSociety Versus Business Organization: The Strategic Role of Marketing
dc.typeArticleen
dc.identifier.urnURN:NBN:fi:jyu-201010042885
dc.relation.issn1239-2685
dc.rights.accesslevelopenAccessfi


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