Pharmaceutical Marketing - Time for Change
Buckley, J. (2004). Pharmaceutical Marketing - Time for Change. EJBO - Electronic Journal of Business Ethics and Organization Studies, Vol. 9 (2). Retrieved from http://ejbo.jyu.fi
This paper reviews current marketing practices in the pharmaceutical sector, and their impact on consumer and doctor behaviour. It identifies negative impacts which include misleading advertising, disease mongering and escalating costs. It argues the need to move from industry self-regulation to an independently monitored code of practice for pharmaceutical marketing.
PublisherBusiness and Organization Ethics Network (BON)