Pharmaceutical Marketing - Time for Change
Abstract
This paper reviews current marketing
practices in the pharmaceutical sector, and their impact on consumer and doctor behaviour. It identifies negative impacts which include misleading advertising, disease mongering and escalating costs. It argues the need to move from industry
self-regulation to an independently
monitored code of practice for pharmaceutical marketing.
Main Author
Format
Articles
Journal article
Published
2004
Series
Publisher
Business and Organization Ethics Network (BON)
Original source
http://ejbo.jyu.fi
The permanent address of the publication
https://urn.fi/URN:NBN:fi:jyu-201010042872Käytä tätä linkitykseen.
ISSN
1239-2685
Language
English
Published in
EJBO - Electronic Journal of Business Ethics and Organization Studies
Citation
- Buckley, J. (2004). Pharmaceutical Marketing - Time for Change. EJBO - Electronic Journal of Business Ethics and Organization Studies, Vol. 9 (2). Retrieved from http://ejbo.jyu.fi
License
Copyright© Business and Organization Ethics Network (BON)