Pharmaceutical Marketing - Time for Change
Buckley, J. (2004). Pharmaceutical Marketing - Time for Change. EJBO - Electronic Journal of Business Ethics and Organization Studies, Vol. 9 (2). Retrieved from http://ejbo.jyu.fi
Authors
Date
2004This paper reviews current marketing
practices in the pharmaceutical sector, and their impact on consumer and doctor behaviour. It identifies negative impacts which include misleading advertising, disease mongering and escalating costs. It argues the need to move from industry
self-regulation to an independently
monitored code of practice for pharmaceutical marketing.
Publisher
Business and Organization Ethics Network (BON)ISSN Search the Publication Forum
1239-2685
Original source
http://ejbo.jyu.fiMetadata
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