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  • Lehdet
  • EJBO : Electronic Journal of Business Ethics and Organizational Studies
  • 2004, Vol. 9
  • EJBO : 2004, Vol. 9, No. 2
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JYX > Lehdet > EJBO : Electronic Journal of Business Ethics and Organizational Studies > 2004, Vol. 9 > EJBO : 2004, Vol. 9, No. 2 > View Item

Pharmaceutical Marketing - Time for Change

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Buckley, J. (2004). Pharmaceutical Marketing - Time for Change. EJBO - Electronic Journal of Business Ethics and Organization Studies, Vol. 9  (2).  Retrieved from http://ejbo.jyu.fi
Published in
EJBO - Electronic Journal of Business Ethics and Organization Studies
Authors
Buckley, Joan
Date
2004

 
This paper reviews current marketing practices in the pharmaceutical sector, and their impact on consumer and doctor behaviour. It identifies negative impacts which include misleading advertising, disease mongering and escalating costs. It argues the need to move from industry self-regulation to an independently monitored code of practice for pharmaceutical marketing.
Publisher
Business and Organization Ethics Network (BON)
ISSN Search the Publication Forum
1239-2685

Original source
http://ejbo.jyu.fi

URI

http://urn.fi/URN:NBN:fi:jyu-201010042872

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  • EJBO : 2004, Vol. 9, No. 2 [8]

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