Showing items with similar title or keywords.

• The Effects of General and Mobile Online Shopping Skilfulness and Multichannel Self-Efficacy on Consumer Showrooming Behaviour 

  Makkonen, Markus; Nyrhinen, Jussi; Frank, Lauri; Karjaluoto, Heikki (University of Maribor, 2022)

  Although showrooming behaviour is a characteristic aspect of modern omnichannel retailing, our understanding of its antecedents remains limited. In this study, we aim to address this gap in prior research by examining how ...

• Predicting consumer purchase intention toward hybrid vehicles : testing the moderating role of price sensitivity 

  Bhutto, Maqsood Hussain; Tariq, Beenish; Azhar, Sarwar; Ahmed, Khalid; Khuwaja, Faiz Muhammad; Han, Heesup (Emerald, 2022)

  Purpose Today, global warming is one of the most acute challenges in the world, prominently caused by greenhouse gases. The introduction of hybrid-vehicles (HVs) is thus, one of the industrial initiatives to tackle this ...

• Social eWOM in consumers´ decision-making process and the effect of COVID-19 pandemic on consumers´ social media behavior 

  Karjala, Pinja (2021)

  Sosiaalinen media on tänä päivänä olennainen osa kuluttajien päivittäistä yhteydenpitoa ja lisäksi se toimii arvokkaana tiedonlähteenä. Kuluttajat ottavat vaikutteita toisilta kuluttajilta ja enenevissä määrin vaikutteille ...

• The Effects of Positive and Negative Emotions During Online Shopping Episodes on Consumer Satisfaction, Repurchase Intention, and Recommendation Intention 

  Makkonen, Markus; Riekkinen, Janne; Frank, Lauri; Jussila, Jari (University of Maribor, 2019)

  The aim of this study is to examine the emotions that consumers experience during their online shopping episodes as well as their effects on consumer satisfaction and two types of post-purchase behavioural intentions: ...

• The Effects of Consumer Demographics and Payment Method Preference on Product Return Frequency and Reasons in Online Shopping 

  Makkonen, Markus; Frank, Lauri; Kemppainen, Tiina (University of Maribor, 2021)

  In online shopping, product returns are very common. In order to reduce them, one must first understand who are making them and why are they being made. In this study, we aim to address these questions by examining product ...