| dc.contributor.author | Martikainen, Lari-Pekka | |
| dc.date.accessioned | 2014-12-23T08:15:54Z | |
| dc.date.available | 2014-12-23T08:15:54Z | |
| dc.date.issued | 2012 | |
| dc.identifier.other | oai:jykdok.linneanet.fi:1464945 | |
| dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/44991 | |
| dc.description.abstract | The purpose of this study is to identify the obstacles that are hindering
organizational environmental communication among the target group in the case
company. After identifying obstacles, this thesis tries to find solutions to improve
organizational environmental communication and knowledge sharing among the target
group. Case company in this study is ICT-sector company and the target group consists
of engineers that are working mainly with datacenters. This study uses qualitative
methods. The research material was obtained by theme interviews. Research data was
analysed by sorting data in to different themes that rose up during the analysing phase.
Four main obstacles were found for organizational environmental communication: lack
of verbal support from the management of the company towards environmental issues,
energy efficiency is the driving force in the case company not environmental efficiency,
communication forums for environmental communication are lacking and finding of
environmental information is difficult in the case company and lack of environmental
communication in the case company. Improving methods and ideas were also searched
for research material, previous studies and benchmarking of other ICT-sector
companies. Develop proposals were created for the case company that based on
improving four main obstacles that were found on based on the results of this study.
Four main areas that need to be develop are: more and clearer environmental
communication from the management, change of the main driver from energy efficiency
to sustainable development, more environmental communication forums and easier
access to the information, better use of environmental information in communication. | en |
| dc.format.extent | 1 verkkoaineisto (95 sivua) | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | eng | |
| dc.rights | This publication is copyrighted. You may download, display and
print it for Your own personal use. Commercial use is
prohibited. | en |
| dc.rights | Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty. | fi |
| dc.subject.other | organizational communication | |
| dc.subject.other | environmental communication | |
| dc.subject.other | ICTsector | |
| dc.subject.other | knowledge sharing | |
| dc.subject.other | information sharing | |
| dc.subject.other | communication forum | |
| dc.title | "There are a lot of activities going on but how do you make those known" : the challenge of organizational environmental communication in ICT-company | |
| dc.title.alternative | Challenge of organizational environmental communication in ICT-company | |
| dc.identifier.urn | URN:NBN:fi:jyu-201412233576 | |
| dc.type.ontasot | Pro gradu -tutkielma | fi |
| dc.type.ontasot | Master’s thesis | en |
| dc.contributor.tiedekunta | Kauppakorkeakoulu | fi |
| dc.contributor.tiedekunta | School of Business and Economics | en |
| dc.contributor.laitos | Taloustieteet | fi |
| dc.contributor.laitos | Business and Economics | en |
| dc.contributor.yliopisto | University of Jyväskylä | en |
| dc.contributor.yliopisto | Jyväskylän yliopisto | fi |
| dc.contributor.oppiaine | Yritysten ympäristöjohtaminen | fi |
| dc.contributor.oppiaine | Corporate Environmental Management | en |
| dc.date.updated | 2014-12-23T08:15:54Z | |
| dc.rights.accesslevel | openAccess | fi |
| dc.type.publication | masterThesis | |
| dc.contributor.oppiainekoodi | 20425 | |
| dc.subject.yso | yhteisöviestintä | |
| dc.subject.yso | ympäristöviestintä | |
| dc.subject.yso | ympäristövastuu | |
| dc.subject.yso | tieto- ja viestintätekniikka-ala | |
| dc.subject.yso | tiedonvälitys | |
| dc.format.content | fulltext | |
| dc.type.okm | G2 | |
