Future of the media : sights from the inside

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dc.contributor.author Leppänen, Mikko
dc.date.accessioned 2012-11-28T06:38:43Z
dc.date.available 2012-11-28T06:38:43Z
dc.date.issued 2012
dc.identifier.uri http://hdl.handle.net/123456789/40450
dc.identifier.uri http://urn.fi/URN:NBN:fi:jyu-201211283085 en
dc.description.abstract Journalists as workers and makers of news are a very important stakeholder group for news media companies. It is vital for organizations to acknowledge the needs and expectations of their stakeholders, because fulfilled expectations lead to stakeholder favor and good organizational reputation. Unmet expectations lead to loss of stakeholder trust and bad organizational reputation. The purpose of this master’s thesis was to map the expectations and experiences of journalists and freelancer journalists working for major Finnish media companies. The aim was to find out how journalists see the future of media and their own future roles as journalists, how social media has affected journalists’ work and what do journalists expect from their employers or clients and the media in general. A total of 16 journalists and freelancers were interviewed for this study. The results were analyzed through qualitative theory-driven content analysis. The results of this study show that Finnish journalists are pessimistic about the future of media. They expect the media business to shrink. Some believe that media will divide into expensive quality media and cheap or free bulk media. Journalists predict that the future journalist must be multi-talented. Most journalists use social media but it hasn’t had a big impact on their work yet. Journalists expect social media to become more important in journalistic work in the future. Journalists have various expectations towards their employers. They see the actions of media companies as unfair, because many companies have been reducing journalistic personnel to cut costs while they are making good profits. Journalists expect the media companies to invest in quality of journalism. It means hiring more workers and investing in technological and content development. The results of this study show that journalists’ expectations are not fully met by their employers.
dc.format.extent 144 s.
dc.language.iso eng
dc.rights This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited. en
dc.rights Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty. fi
dc.subject.other future
dc.subject.other media
dc.subject.other journalism
dc.subject.other journalist
dc.subject.other social media
dc.subject.other expectations
dc.title Future of the media : sights from the inside
dc.type Book en
dc.identifier.urn URN:NBN:fi:jyu-201211283085
dc.subject.ysa tulevaisuus
dc.subject.ysa media
dc.subject.ysa journalismi
dc.subject.ysa toimittajat
dc.subject.ysa sosiaalinen media
dc.subject.ysa odotukset
dc.type.dcmitype Text en
dc.type.ontasot Pro gradu fi
dc.type.ontasot Master’s thesis en
dc.contributor.tiedekunta Humanistinen tiedekunta fi
dc.contributor.tiedekunta Faculty of Humanities en
dc.contributor.laitos Viestintätieteiden laitos fi
dc.contributor.laitos Department of Communication en
dc.contributor.yliopisto University of Jyväskylä en
dc.contributor.yliopisto Jyväskylän yliopisto fi
dc.contributor.oppiaine journalistiikka fi
dc.contributor.oppiaine Journalism en
dc.date.updated 2012-11-28T06:38:43Z

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