A cultural analysis of the visual signs in the Zapatistas websites

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dc.contributor.author Escalona Urenda, Sandra
dc.date.accessioned 2012-11-22T16:04:27Z
dc.date.available 2012-11-22T16:04:27Z
dc.date.issued 2012
dc.identifier.uri http://hdl.handle.net/123456789/40413
dc.description.abstract A political movement initiated in Mexico known as Zapatism is analysed through the visual objects displayed in their websites on the Internet. The objective is to make a cultural analysis and interpretation of the visual representation of Zapatistas websites, to expose their visual identity through the most salient visual signs and their corresponding cultural meanings. The analytical method introduced in this study is divided in three major aims: consolidating a pool of images retrieved from Zapatistas websites, finding patterns of visual elements within these images, and providing an interpretation for the visual signs emerging from such patterns. In the analysis, three images emerged as the core of the visual identity: the pasamontañas (black ski-mask), Subcomandante Marcos, and the red star. The main contribution of this work is the methodology and how it can be applied to support a discussion about the implications of the global-local cultural context for the visual elements of Zapatism online.
dc.format.extent 88
dc.language.iso eng
dc.rights This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited. en
dc.rights Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty. fi
dc.subject.other Cultural Meaning
dc.subject.other Identity
dc.subject.other Online activism
dc.subject.other Representation
dc.subject.other Visual Signs
dc.subject.other Zapatism
dc.title A cultural analysis of the visual signs in the Zapatistas websites
dc.type Book en
dc.identifier.urn URN:NBN:fi:jyu-201211223058
dc.type.dcmitype Text en
dc.type.ontasot Pro gradu fi
dc.type.ontasot Master’s thesis en
dc.contributor.tiedekunta Humanistinen tiedekunta fi
dc.contributor.tiedekunta Faculty of Humanities en
dc.contributor.laitos Taiteiden ja kulttuurin tutkimuksen laitos fi
dc.contributor.laitos Department of Art and Cultural Studies en
dc.contributor.yliopisto University of Jyväskylä en
dc.contributor.yliopisto Jyväskylän yliopisto fi
dc.contributor.oppiaine International Master's Degree Programme in Digital Culture en
dc.date.updated 2012-11-22T16:04:28Z

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