The Future of Co-Creation

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Show simple item record Seppä, Marko Tanev, Stoyan 2012-11-06T08:35:58Z 2012-11-06T08:35:58Z 2011
dc.identifier.citation Seppä, M., & Tanev, S. (2011). The Future of Co-Creation. <em>Open Source Business Resource</em>, 2011 (March), 6-12. Retrieved from <a href=""></a>
dc.identifier.issn 1913-6102
dc.identifier.other TUTKAID_45018
dc.description.abstract The objective of this article is to provide a brief summary of the key directions in value co-creation research that have emerged in the last 10 years. It points to several emerging streams in value co-creation research including: i) general management perspective; ii) new product development and innovation; iii) virtual customer environments; iv) service science and service-dominant logic (SDL) of marketing; and v) international markets and entrepreneurship, with a focus on the general management and innovation perspectives. In addition, the article points to another emerging new direction focusing on business co-creation. The development of business co-creation frameworks integrating the participatory role of both universities and vibrantly emerging business ecosystems represents a valuable alternative to traditional technology transfer and business administration approaches.
dc.language.iso eng
dc.publisher Talent First Network
dc.relation.ispartofseries Open Source Business Resource
dc.rights This is an open access article and published under a Creative Commons Attribution 3.0 Unported License. Authors retain full copyright to their individual works.
dc.rights openAccess fi
dc.subject.other co-creation en
dc.subject.other value co-creation en
dc.subject.other business creation en
dc.subject.other business co-creation en
dc.subject.other yhteisluominen fi
dc.subject.other yritystoiminnan luominen fi
dc.subject.other arvon yhteisluominen fi
dc.subject.other yritystoiminnan yhteisluominen fi
dc.title The Future of Co-Creation
dc.type Article en
dc.identifier.urn URN:NBN:fi:jyu-201211062856
dc.subject.kota 512
dc.contributor.laitos Kauppakorkeakoulu fi
dc.contributor.laitos Jyväskylä University School of Business and Economics en
dc.contributor.oppiaine Liiketaloustiede fi
dc.identifier.volume 2011
dc.identifier.issue March
jyx.tutka.pagetopage 6-12
dc.type.uri 2012-11-06T04:30:03Z
dc.description.version Publisher's version
jyx.note The journal continues later (from Sept. 2011) with the name 'Technology Innovation Management Review'.

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